Do I Need A Website?

10 reasons your business needs a website

Having you own business website is one of the best decisions you will make.  But do I need a website? No matter which industry you are in, you want to showcase your business to the widest audience. It’s certainly true that you don’e need a website to sell online. Some businesses will try selling on which ever fashionable 3rd party platform of the day is in the news.  if you are undecided here a 10 reasons your business needs a website.

1. Customers search online for products and services

In the digital age, people are more likely to search online before purchasing than ever before.

The psychology of an online shopper is complicated. It’s important to understand what motivates people to shop online and how they search for products. One of the biggest motivators, is the ease of shopping. The desire for convenience and easy purchase options are two of the main reasons consumers shop online. 

2. Having your own website gives you credibility

Websites are a vital tool for businesses to create and maintain their reputation. They also play a big role in the credibility of a company. As such, it is important to know how websites affect credibility and reputation.

First, what makes websites credible? Websites can be credible if they have original content and they provide accurate information. Secondly, how do websites affect business reputation? Websites can impact a company’s reputation in many ways, but one way is by having a website that is easy to navigate or understand.

3. A website can be found on Google

Let’s be frank, if you want your website to be found then it needs to be found on Google. According to Statcounter Global Stats Over 92 % of the UK use Google as their search engine. Love it or hate it, Google is one of the most trusted brands in the world. With a website, you can utilise organic and paid searches to be found.

4. You are open for business day and night 

A website can showcase your products & services 24/7. There is nothing better than being able to go to sleep at night and wake in the morning with a new lead or prospect or sale.  This is what makes websites so powerful.  Because they don’t sleep neither does your business.  You are no longer constrained by the opening hours of a traditional bricks and mortar business.  Even if you don’t have products to sell. You can be educating and informing potential clients at any time of the day or night.

5. A website gives you total control over your brand

Unlike using 3rd party platforms like Amazon, Facebook, Pinterest or Shopify, a website is your own piece of digital real estate.  You are in complete control.  You make your own rules and your website will not be randomly shut down without explanations which can and does happen with 3rd party platforms. Your own website lets you sell and communicate in you own style.  

6. Having a website can improve your customer service

In an ever competitive marketplace often you can stand out from your competition by delivering and being known for you high standards and levels of customer service.  With FAQ’s pages you can nip potential issues in the bud, answering common questions.  By using your website to inform and educate your potential client on how your product or service works you can be seen as delivering great customer service.

7. Save time and money with website automation 

A website can help automate a sales process.  Are you sick of having to process orders and raise invoices and deal with payments?  With a  website you can automate the entire process, including inventory management, stock control, orders, returns, and payment processing.  Everything can be set on automatic.

8. A website can help you grow an engaged list of prospects

One of the best ways to get more business is to grow a list of potential clients and nurture them with helpful advice and tips.  Using a website to grow a list like this allows you to nurture potential clients, be seen as a help and industry expert.  Then when they decide to buy, they have already become to know, like and trust you.  Therefore more likely to buy from you.

9. People are spending more and more money online

Traditional shopping is moving fast to digital. The shift has been huge and is increasing all the time .  Everything can now be purchased online with the click of a mouse or press of a finger.  Using computers and mobile devices, consumer habits have changed enormously over the last few years  and now new data forecasts £ 120.48 billion in online purchases by the end of 2021 and the first quarter of 2022.  You need a slice of that pie.

10. Your competitors already have websites

Don’t get left behind in the digital rush.  If anything, the last couple of lockdown years have taught us that we need to grab every opportunity we have.  If you don’t have a website making life easier for your potential clients to do business with you, I guarantee your competitors have and are taking busies you could have had.

In Conclusion

I hope that we have demonstrated that having your own business website is more than just a good idea.  You no longer need to ask yourself, do I need a website?  Having established that you do, what will be your next steps?  

If you enjoyed this article please do share it or leave a comment below if you have any questions.

Are you looking for a local web design company in the Hampshire, Surrey, and Berkshire area, book a free consultation with one of our team and let’s see how we can work together to get you visible online, call us 01252 751646 for a free consultation today or check out our services here.

If you have used any of our services we would be really grateful if you would leave us a review, a good one of course.  

We provide a range of website design packages,  social media management services  and build, blogging and PPC digital marketing campaigns

Other article you might like to read:

Need a website? 5 Must ask questions when choosing a local web design agency.

7 Questions Why Should I Create A Website?

Local Website Design Company – What To Look For.

5 Free Ways to Increase Visitors to your Hampshire Small Business Website

Do I need a cookie policy on my website?

SEO Advice For Small Business 

Do I Need A website 

Share your love