What we do for accountancy practices
Google Ads
We build and manage paid search campaigns targeting the searches that matter to your practice. That might be limited company accountants, payroll services, or self-assessment help for a specific town or area. We write ad copy that positions your firm correctly, set tight geographic boundaries so your budget reaches the right postcodes, and build negative keyword lists that cut out irrelevant clicks. Every campaign is built around generating enquiries, not clicks.
Local SEO
Organic rankings take time but deliver long-term, sustainable visibility without the ongoing cost-per-click. We carry out keyword research specific to the accountancy market, optimise your existing pages, and create new content targeting the searches your ideal clients are actually using. Whether that is "accountant for limited companies in [town]" or "small business accountant [area]", we build the rankings that bring in the right type of work.
Google Business Profile management
For any local practice, your Google Business Profile is one of the highest-converting touch points you have. It shows your location, your reviews, your services, and your contact details at the exact moment someone is making a decision. We fully optimise your profile, keep it updated, manage the Q&A section, and monitor it so nothing slips. A well-managed profile consistently outperforms one that was set up once and left alone.
Review generation
Most accountancy clients would leave a positive review if someone made it easy for them. Few practices have a reliable system for asking. We put one in place, so your review count builds steadily rather than sitting at the same number it has been for three years. In a profession where credibility is everything, a practice with 60 recent five-star reviews is far more likely to get the first call than one with four.
Website development
If your website has not been updated since you had it built in 2017, it is costing you enquiries. We build fast, professional websites that clearly communicate your services, your specialisms, and why someone should choose your firm. Built on WordPress, fully owned by you.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters more for accountants than most professional services firms
The accountancy market in the UK has changed significantly over the past decade, and the change has accelerated since online platforms began marketing directly to small business owners.
Services like Crunch, Tide, and FreeAgent-bundled bookkeeping have taken a share of the sole trader and micro-business market by offering low monthly fees and slick onboarding. For practices that built their client base on that type of work, that is a genuine pressure. But the clients those platforms cannot serve well are exactly the clients most local practices want: limited company directors, businesses with employees and payroll complexity, landlords managing multiple properties, or anyone who wants a relationship with an accountant who knows their business rather than a support ticket system.
The problem is that those business owners are searching online and often finding either the big online services or the local firms that have invested in their Google presence. If your practice is not ranking for "limited company accountant [your town]" or appearing in Google Maps when someone searches for local accountancy services, the enquiry goes somewhere else. Not because you are not good enough. Because you are not visible at the right moment.
There is also a qualification and credibility problem worth noting. Any number of people can operate as a bookkeeper or accounts preparer without holding any recognised qualification. Online searches surface all of them. If your practice holds ICAEW, ACCA, CIMA, or AAT qualifications and your website and Google profile do not make that clear, you are missing one of the most straightforward trust signals available to you. We make sure your qualifications, your experience, and your specialisms are visible to anyone comparing options online.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Referrals are a strong signal that you do good work, but they are not a reliable growth engine. You cannot control when they happen, who they come from, or whether they slow down. When a longstanding client retires, closes their business, or switches to an online platform, that referral source disappears. Digital marketing gives you a source of new enquiries that runs consistently rather than depending on someone thinking to mention your name at the right moment.
Yes, and this is often where the most value is. We build campaigns and content targeting the specific searches limited company directors, contractors, and business owners make when they are looking for an accountant. The goal is enquiries from clients who want an ongoing relationship, not one-off returns.
A website on its own does very little unless people can find it. Most accountancy practice websites rank for the firm's own name and not much else. We look at whether your site appears for the searches your potential clients are actually making, and if it doesn't, we fix that.
Google Ads generates enquiries quickly and lets you control exactly which searches you appear for. SEO builds organic rankings over months and becomes cheaper per enquiry over time. For most practices, a combination of both is most effective. Ads give you immediate visibility whilst SEO builds long-term authority. If budget is limited, we will talk you through which makes more sense for your situation first.
No. We take one accountancy practice per area to avoid a conflict of interest. Once we are working with you, we will not take on a competing firm in the same location.
Google Ads campaigns typically generate enquiries within the first few weeks once they are live and optimised. SEO results build over three to six months as rankings develop. The exact timeline depends on your market, your location, and the level of competition.
Yes. We work with professional services businesses and understand how the accountancy market is structured, what clients look for, and how the distinctions between qualifications and service types affect who enquires. We will not write content that conflates a bookkeeper with a chartered accountant or ignores the difference between a sole trader and a limited company client.
Yes. Most practices have clients who would happily leave a review but have never been asked in a way that makes it easy. We put a system in place that prompts satisfied clients at the right moment and makes the process as simple as one click. Review volume and recency both affect how your profile performs in Google Maps results.
No long-term contracts. We work on a monthly basis and ask for a minimum initial period to give campaigns time to deliver results. After that, you are not tied in.
Cost depends on which services you need, your geographic area, and how competitive your local market is. We offer a free audit first so we can give you an honest picture of where you are currently and what would actually make a difference, before any conversation about fees.