What we do for architectural practices
Local SEO
When someone types "architect in [town]" or "planning architect [area]" or "architect for house extension [county]", you need to appear. We carry out keyword research specific to architecture, optimise your website for the search terms your ideal clients are using, and build out location and service pages that earn you rankings in your target area. This is long-term visibility that compounds over time.
Google Ads
For practices that want enquiries sooner, Google Ads places you at the top of search results immediately. We build and manage campaigns targeting the specific project types and locations you want to work in, with tight budgets, precise geographic targeting, and landing pages built to generate consultation requests. No wasted spend on irrelevant searches.
Google Business Profile management
Your GBP listing shows up in map results and local search, and it is often the first thing a prospective client sees. We fully optimise your profile, keep it updated with project imagery, posts, and service information, and manage the Q&A section so it works as a trust signal rather than an afterthought.
Review generation
Architects rarely have an active approach to gathering reviews, which means many practices have one or two from years ago. We put a structured process in place that makes it straightforward for satisfied clients to leave reviews after project completion, building a profile that reflects the quality of your work.
Website development
A practice website that loads fast, works on mobile, showcases your portfolio effectively, and has clear calls to action for prospective clients to make contact. Built on WordPress and owned entirely by you.
Content and portfolio pages
Service-specific and project-type content that signals to Google what you do and who you do it for. Extension projects, loft conversions, commercial fit-outs, planning applications. We build the pages that attract the right search traffic.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters for architects now
There has been a structural shift in how residential and commercial clients find architects, and it has happened faster than most practices have adapted to.
Twenty years ago, finding an architect meant asking a friend, calling someone a builder recommended, or going through a local architectural association. Online existed but was not where decisions started. The referral chain was reliable.
That has changed. A homeowner thinking about a rear extension will now open Google before they open their address book. They will type something like "architect for house extension Surrey" or "planning architect [their town]" and begin forming a consideration set from what they find. If a referred architect also appears in search results with good reviews and a credible website, that reinforces the referral. If they appear nowhere and have three old reviews, it introduces doubt.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Referrals are valuable, but they are not reliable at scale and they give you no control over the pipeline. When a referral comes in, it is because someone thought of you. When a month passes with no referrals, there is nothing you can do to influence that. Digital marketing gives you a channel you can control and scale. Most practices do not choose between referrals and digital. They use digital to supplement and secure the pipeline when referrals are slower.
That depends on what you want and what we build the strategy around. Extensions, loft conversions, new builds, and barn conversions are the highest-volume residential searches. Commercial fit-outs, planning consultancy, and listed building consent are more specialist but still searchable. We target what you want more of.
Yes, and often more so than for large practices. A sole practitioner or small practice in a specific area has a tightly defined geography and a clear service focus. That makes targeted local search far more efficient, because you are competing within a defined area rather than nationally. The budget required to dominate "architect in [town]" is a fraction of what it would cost to compete for national terms.
We work with what you already have. Most established practices have a body of completed project imagery and case studies that are not being used effectively online. We build portfolio and project type pages that showcase this work to Google and to prospective clients, and we can advise on what new photography would have the highest return if that is something you are considering.
Google Ads can generate enquiries within the first few weeks once campaigns are live and optimised. Local SEO takes longer, typically three to six months before rankings build meaningfully, but the results are compounding and not switched off when you stop spending. Most practices run both.
No. We work with one architectural practice per area. Your enquiries belong to you.
Yes. We understand the distinction between registered architects and architectural designers, the role of planning consultancy, the stages of a project, and the way clients engage with practices. The copy and content we produce will not embarrass you in front of your peers or your clients.
It depends. For Google Ads, a dated website with a clear contact form and fast load speeds can still generate enquiries. For organic search and for the credibility impression you make on a prospective client who looks you up, a professional and up-to-date website makes a meaningful difference. We will give you an honest assessment when we review your current setup.
Yes. Commercial and residential clients search differently and respond to different content signals, so the strategy for each is distinct. We can build content and campaigns that address both, or we can focus on one if that is the priority.
No. We work on a rolling monthly basis. You continue because the results justify it, not because you signed something twelve months ago.
Every practice is different in terms of area, competition, existing online presence, and target project types, so we do not publish fixed prices. We offer a free audit and initial consultation, after which we will give you a clear proposal with costs, projected outcomes, and no obligation to proceed.
Enquiries. Calls. Contact form submissions. Where they came from. What it cost per enquiry for paid campaigns. We do not produce reports designed to make the number of spreadsheet rows look impressive. We report on the things that matter to your practice.