What we do for marketing agencies
Google Ads
When a business owner searches "marketing agency in [town]" or "Google Ads management for my business", they are not browsing. They are ready to buy. We build and manage paid search campaigns targeting those searches in your geographic area, with ad copy and landing pages that communicate what makes your agency the right choice. You only pay for clicks from people who are actively looking.
Search engine optimisation
Paid ads stop the moment you pause spend. SEO builds a presence that keeps working. We carry out keyword research specific to the services your agency offers, build and optimise your service pages, and create content that earns visibility for the searches your ideal clients are actually using. For agencies targeting a regional market, local SEO is often where the fastest wins come from.
Google Business Profile management
Businesses searching locally will see your GBP listing before they see your website. We fully optimise your profile, write accurate service descriptions, keep it updated with posts and photos, and manage the Q&A section. A well-maintained profile adds credibility and visibility to your local search presence without additional ad spend.
Review generation
An agency asking clients to spend money on marketing needs to look credible itself. We put a structured process in place that makes it straightforward for your clients to leave a review after a successful campaign or project, building a public track record that does the trust work before anyone picks up the phone.
Website development and optimisation
If your website still has a 2021 case study as the hero content and buries your contact form below the fold, you are losing enquiries you should be winning. We build and improve agency websites on WordPress, designed to move a visitor from "this looks promising" to "I want to talk to these people".
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters specifically for agencies
This is a market where credibility is everything and the bar for scrutiny is higher than almost any other professional service.
When a business owner is evaluating a marketing agency, they are going to do exactly what you would do: they are going to Google you, look at your website, check your reviews, see how you appear in search, and use all of that as a proxy for what you will do for them. If your own online presence is thin, dated, or invisible, that is the first piece of work they are assessing. And it is not doing you any favours.
The uncomfortable truth for many agencies is that they would not accept from themselves the online presence they currently have. A website with sparse case studies, a Google Business Profile with six reviews from 2022, and no organic visibility for the services they actually sell.
The local agency market is also genuinely competitive in most towns and cities. There are usually three or four agencies competing for the same pool of small and medium-sized businesses, plus freelancers undercutting on price and larger regional agencies coming down market for bigger clients. Visibility at the right moment matters.
At the same time, the opportunity is real. Most business owners searching for a local marketing agency are not looking for the cheapest option. They have tried doing it themselves, or tried a freelancer, or had a bad experience somewhere. They want someone they can trust to handle it properly. If your agency appears prominently, looks credible, and has a strong review profile, you are already ahead of most competitors.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Yes, and it is a decision more agencies are making. The reason most agencies do not market themselves well is the same reason dentists have bad teeth: when you are busy doing the work, your own priorities slip. Outsourcing your SEO and paid search to someone who focuses on it entirely is no different from any other specialist decision. You would not run your own accounts if you had an accountant client.
We do, and we are transparent about it. We focus on enquiry generation through search, not on the full range of services some agencies offer. We are not competing with you for client relationships. We are helping you get more of them.
That depends on how we set up the targeting, which we align to your agency's ideal client profile. If you work primarily with trade businesses, we target searches that trade businesses are making. If you serve professional services firms in a specific region, we build content and campaigns around that. The targeting is not generic.
Most agencies find that managing their own Google Ads falls to whoever has capacity rather than whoever is closest to the data. Campaigns that start with good intentions drift. Negatives do not get updated. Ad copy does not get tested. We run your campaigns the same way we would run them for a paying client, with the same rigour and reporting.
It depends on the market and the current state of your website. In most regional markets, the agencies ranking for local search terms are not doing anything sophisticated. They are simply more consistent. We carry out an audit first so you know what you are working with before committing to anything.
Enquiries. Specifically, calls and contact form submissions from businesses that have found you through search. We track where every enquiry comes from so you can see exactly what the work is producing. We do not report on traffic, rankings, or impressions as the headline metric.
Referrals are great until they are not. Partner firms change, key contacts retire, existing clients plateau. A referral network is worth protecting, and worth supplementing. The agencies that grow most consistently have both.
Yes. We have worked with agencies at earlier stages where the portfolio is building. The strategy leans more on Google Ads in the short term whilst organic content and review volume build behind it. We will tell you honestly if the market you are targeting is too competitive for your current position, but most local and regional markets are genuinely winnable.
Yes, and local search and Google Ads are particularly well suited to that. If you are based in one city and want to build a presence in another, location-specific content and a correctly set up GBP listing are the right tools for it.
No. We do not tie clients into long-term contracts. You stay because the work is producing results, not because you signed something.
It depends on the services you need and whether you are running paid search alongside organic work. We discuss this in an initial call once we have looked at your current position. There is no commitment involved in that conversation.