What we do for car dealerships
Local search and Google Maps
When someone's serious about buying, not just browsing, they search a make, a model, sometimes a mileage or budget, and "near me" or a town name. We make sure your Google Business Profile is complete, accurate and actively managed, so you show up in that moment, with the right stock and the right contact route, rather than relying on a buyer stumbling onto your Auto Trader listing by chance.
Stock-specific content and landing pages
Generic "used cars in [town]" pages don't convert. A buyer looking for a specific model, a low-mileage example, an automatic, a first car under a certain budget, is searching in specific terms. We build pages around the stock you actually have and the searches that match it, so the traffic arriving is already close to a decision.
Google Ads
For dealerships wanting to move stock faster, particularly ahead of plate change or when a particular model is sitting too long, paid search puts you in front of people actively looking, on the day they're looking. We build campaigns around your actual stock list, not a generic "cars for sale" keyword, and report on enquiries and test drive bookings, not clicks.
Review generation
The "used car salesman" stereotype is the single biggest thing working against every honest dealer on the road. Most buyers now check reviews before they'll even reply to a listing. We build a structured process that gets reviews flowing consistently from customers who've just driven away happy, so your reputation does the persuading before a buyer has even called.
Website and SEO
A site that loads fast, shows stock clearly, and ranks for the searches your buyers actually use, not just the keywords a generic tool suggests. We work with what you've got or build something worth sending paid traffic to.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why most agency marketing does nothing for a dealership
Most agencies will hand you a monthly report full of impressions, click-through rates and traffic graphs. None of that pays your floorplan interest. A car that's had eight thousand page views and no enquiries is exactly as unsold as one nobody's looked at.
We don't work that way. Every piece of work we do exists to answer one question: did it get an enquiry against a car you're trying to move? If it didn't, we don't keep doing it, however good it looks in a report. No vanity metrics, no traffic for traffic's sake, no padding a dashboard to justify a retainer. Just enquiries against stock, tracked and reported honestly.
Other Niches That We Do Marketing For
Take a look at our other Niches and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
Auto Trader gets you in front of people already on Auto Trader. It doesn't build a search presence that's yours, and every dealer near you is on the same platform competing on the same filters. What we build gets you found directly, by people who wouldn't otherwise have known you existed, and it's not something a listings fee increase can take away from you.
We build campaigns and pages around your actual stock, not generic "used cars" terms. If you've got a model that's been sitting for six weeks, we can build and push content specifically aimed at the people searching for exactly that car.
A consistent flow of recent, genuine reviews is the single most effective way to counter that reputation before someone's even spoken to you. We build the process to collect them properly, in a way that fits naturally after a sale rather than feeling like a pushy ask.
We're aware of the FCA's rules around discretionary commission and financial promotions, and we don't write content that oversteps into regulated financial advice. We can highlight that finance and part-exchange options are available without straying into territory that's not ours to advise on.
Yes, that's most of the point. Generic "used cars near me" content brings in browsers. Content and ads built around the actual spec sitting unsold brings in people close to a decision on that exact car.
Yes. We build campaigns that ramp up ahead of March and September and pull back when demand naturally drops, rather than spending the same flat budget every month regardless of what the market's actually doing.
Yes. Used car buying has become much less locally bound than it used to be, and we build search and content strategy around the radius your actual buyers are coming from, not an assumed ten-mile catchment.
Most of our dealership experience is with independents, and that's where this approach tends to work hardest, because independents don't have a manufacturer's national marketing budget behind them. We can adapt the same thinking for a franchised site if the competitive picture is different.
Yes. Part-exchange is often an underused angle in a dealership's marketing, and it's usually an easy addition to existing content and campaigns once we understand how much of it you want to bring in.
A featured listing gets you more prominence inside a platform you're already paying to be on, and it disappears the moment you stop paying. What we build is yours, it compounds over time, and it doesn't vanish if you decide to change how you're spending your marketing budget next year.
Yes, that's usually where we start. A site that loads properly, shows stock clearly and is built to rank is the foundation everything else sits on.
No. We work off a free audit first so you can see exactly what we'd focus on, and after that it's month to month. If it's not generating enquiries against your stock, you're free to walk away.