What we do for care providers
Local search and Google Business Profile
Most families begin with a local search. Your Google Business Profile is often the first thing they see. We optimise and actively manage your profile so it surfaces correctly for the searches that matter, with accurate service areas, categories, and a review presence that builds confidence before anyone calls.
Website search engine optimisation
We build and improve the pages that capture families searching for specific types of care: dementia care, live-in care, companionship support, post-operative care. Generic "care agency" pages do not rank well and do not convert. Service-specific, location-specific pages do both.
Google Ads for care services
For providers who want to generate enquiries faster, paid search can place you in front of families actively comparing options today. We manage campaigns around your service types, your geography, and your ideal client. Spend is tracked to enquiries, not impressions.
Review generation and management
Care is one of the highest-trust purchasing decisions a family will ever make. A thin review profile, however undeserved, costs you enquiries. We build a consistent, sustainable process for gathering reviews from families and clients, with guidance that respects the sensitivity of the care context.
Care-specific content and service pages
We write service pages, condition pages, and location pages that answer the questions families are actually searching. Content that reads as if it was written by someone who understands the sector, not a generic copywriter who has swapped in the word "care".
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital search matters more now than it did five years ago
The care market has changed. Families no longer rely solely on a GP referral, a local authority social worker recommendation, or a word-of-mouth suggestion from a neighbour. They research.
They type searches into Google at night, after difficult conversations with parents who are no longer coping alone. They compare profiles on care directories. They read reviews from other families who have been through the same process. They look at your website, your Google rating, and your CQC report before they ever pick up the phone. And if they cannot find enough to give them confidence, they move on to the next result.
For care providers who built their reputation through delivery and word of mouth, this shift is uncomfortable. The families who are searching do not know you yet. They cannot rely on a neighbour's recommendation. They are relying on what they can find online, often late at night, often under significant emotional strain.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Both, though the approach is different. Home care and live-in care generate search enquiries through local service area searches, Google Maps, and condition or care-type pages. Residential care homes have a slightly different buyer journey, with more weight placed on location, amenity, and CQC rating in search decisions. We adapt the strategy to fit the model.
Yes, and you should. CQC ratings are public information and families actively look for them. Referencing your rating on your website, your Google Business Profile, and in ad copy is both permitted and effective. We make sure it is as visible as it should be, because most providers bury it or do not reference it at all.
We can target the work towards self-funders, direct payment clients, and private-paying families specifically. The service types you target, the search terms we build around, and the content we create can all be calibrated towards the client type you want to attract. We are not trying to generate volume. We are trying to generate the right enquiries.
Those directories are useful, but they are a third-party presence, not your own. They generate enquiries for their platform, not direct relationships with your business. Families searching on Google often go directly to individual provider websites, Google profiles, and Maps results rather than through a directory. A directory listing and strong independent search presence work together, but they are not interchangeable.
The copy we produce is reviewed by you before anything is published. We are not going to write hard-sell advertising copy for care. The content is written to be informative, reassuring, and honest, in the way that a family making a difficult decision actually needs it to be. You have final sign-off on everything.
This is one of the most common issues care providers have, and one of the most fixable. Families are genuinely grateful for good care and will often leave a review if asked in the right way and at the right moment. We build a structured process for this that works within the care relationship. A provider with a 4.8 rating from forty reviews is significantly more visible and credible to searching families than one with a 5.0 from three.
Google Ads can generate enquiries within the first two to three weeks. Organic rankings and Maps visibility typically take two to four months to show meaningful movement, depending on how competitive your area is and how thin your current online presence is. We are honest about timelines from the start.
Yes, and more effectively than most independent providers realise. National franchise operators have national brand recognition but do not automatically dominate local search. A well-optimised Google Business Profile with genuine reviews, accurate service area data, and location-specific service pages consistently outranks larger competitors at the local level. Independent providers compete best through local specificity, not through scale.
Yes. We write care content regularly. We do not produce copy that treats dementia care or palliative support as a sales category. The content we produce is written with the understanding that the person reading it is often in a difficult personal situation, and it is approached accordingly.
No minimum contract. Month to month, with a standard month's notice to stop. There is a minimum monthly fee for retained work, which we agree upfront based on the scope. We will not pitch a retainer that is larger than the enquiry volume can justify.
We work with your existing site wherever possible. If it has structural issues that are preventing search performance, we will flag them clearly and explain what they mean in practical terms. We do not push for a full website rebuild unless it is genuinely necessary, and we will tell you honestly if it is not.
That concern is legitimate and we share it. We do not run marketing that overpromises, uses manipulative urgency tactics, or positions care as a commodity. The marketing we produce is designed to represent your service accurately and build trust with the families who are the right fit for what you offer. We are not looking to generate volume. We are looking to generate the right enquiries from the right families.