What we do for dental practices
Google Ads for dentists
We build and manage paid campaigns targeting treatment-specific searches: Invisalign consultations, dental implant enquiries, composite bonding, teeth whitening, and emergency appointments. These are people who are already looking for what you offer and have their card in their hand. We write ad copy that communicates your credentials, your team's experience, and your patient care approach, and we send clicks to landing pages built to generate a booking, not just a browse. Ad copy complies with ASA and GDC advertising guidance, and we defer to your clinical team on any specific treatment claims.
Local SEO for dental practices
Ranking well for "dentist in [town]" is useful. Ranking well for "Invisalign [town]", "dental implants [area]", or "emergency dentist [postcode]" is where the higher-value patients come from. We build treatment-specific pages, carry out keyword research across your full service offering, and build local signals that help your practice rank for the searches that bring in private enquiries, not just routine NHS rebookers.
Google Business Profile management
Your GBP listing is the first thing most new patients will look at. Before they visit your website. Before they read your About page. They look at your photos, your reviews, and your rating. We optimise your profile fully, keep it updated with service information and posts, manage the Q&A section, and monitor it on an ongoing basis so it consistently projects the quality of care you actually deliver.
Review generation
A nervous patient comparing two practices will almost always choose the one with more recent, detailed reviews. Most practices collect reviews sporadically, when a particularly happy patient thinks to leave one. We put a system in place that makes it easy for every satisfied patient to leave a review at the right moment, building your profile consistently. Volume and recency both matter, and a strong review bank across Google is worth more to a prospective private patient than almost any other trust signal.
Website development
A website that loads in under two seconds on mobile, has clear calls to action, shows your treatment options with pricing guidance where appropriate, and gives prospective patients a reason to trust you before they book. Built on WordPress, fully owned by you.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters so much for dental practices right now
The way patients choose a dentist has changed significantly over the last decade, and it has changed again since the NHS waiting list crisis pushed millions of patients to consider going private for the first time.
Before that shift, most independent practices grew through word of mouth and NHS patient registration. A steady stream of new registrations came through, existing patients referred friends and family, and the list grew organically. That model still works to a point, but it has a ceiling, and that ceiling has got lower as NHS contract pressures, associate churn, and patient expectations have all intensified.
The patients who are now actively looking online for private dental care are, in many cases, the highest-value patients a practice can attract. They have already decided they want to pay for treatment. They are not waiting for an NHS slot to become available. They are searching right now for a practice that can offer them what they want, look trustworthy enough to book with, and has a team they feel confident in.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Yes. Invisalign has strong brand recognition, which means people search for it by name. We build campaigns and pages specifically targeting Invisalign searches in your area, separate from general dentistry. Because you are a licensed provider, we can target those searches with specificity that a practice without Invisalign accreditation cannot.
We are familiar with the key restrictions: no before-and-after photos in ads, no testimonials in promotional materials under GDC guidance, and ASA rules around claims. Where we write ad copy or web content that involves clinical claims, we flag those for your clinical team to review before they go live. We do not act as compliance advisers, but we do not write copy that creates compliance problems either.
No. We work with one dental practice per area. If we are already working with a practice in your locality, we will tell you upfront. If we take you on, we do not approach competing practices in your area.
Phone calls, online booking form completions, and contact form submissions that come as a direct result of your marketing. We set up tracking to capture these accurately. We do not count general website visits or someone who clicked an ad and left without making contact.
Social media can support a dental practice's brand, particularly for cosmetic cases where before-and-after imagery is compelling. However, GDC guidance restricts the use of patient testimonials in promotional materials, which limits how that content can be used in paid advertising. Organic social works differently. We focus on search-based channels (Google Ads and SEO) as our primary work because they target active intent. If you want social media support alongside that, we can discuss what a compliant content approach looks like.
Yes, and that is often where practices see the biggest return from marketing investment. NHS contract value is essentially fixed. Private revenue is not. We build campaigns and content that target private patient searches without disrupting your NHS patient base or list management.
Paid campaigns can generate enquiries within days of going live, assuming your website and landing pages are in good shape to convert the traffic. We set up campaigns carefully rather than rushing, but the timeline from launch to first enquiries is short. Organic SEO takes longer, typically three to six months before rankings meaningfully improve, which is why running both together often makes most sense early on.
It is worth addressing, and it is one of the things we prioritise early. A strong Google Business Profile with recent reviews is often the deciding factor for a new patient choosing between two practices. The good news is that a consistent review generation system can build a meaningful bank of reviews within a few months, and patients who have had a good experience are generally willing to leave one if the process is easy.
No. We do not integrate with Exact, Dentally, or any other practice management software. Our work sits in the marketing layer, not the clinical or admin layer. Any new patient enquiries generated through our campaigns come to you through your normal contact channels (phone, email, or online booking form).
Not necessarily. If your existing website loads quickly, works well on mobile, and has clear calls to action and contact options, we can often work with it. If it is slow, looks dated, or is missing treatment-specific pages, we will tell you. A new website is available as part of our service, but we will only recommend it if it is genuinely needed to get better results from the marketing spend.
No. We do not lock dental practices into long-term contracts. You can stop working with us at any point. We would rather keep your business because the results are good than because a contract says you have to stay.
It varies depending on what you need. Practices running Google Ads alongside SEO and GBP management typically see a meaningful return on marketing spend within the first few months if the targeting is right. We will give you a clear breakdown before you commit to anything, and we will be honest if we think the expected return does not justify the investment for your specific situation.