What we do for online stores
Google Shopping and paid search
We build and manage Shopping campaigns and search ads structured around your actual margin, not just your best-selling SKUs. That means bid strategies that protect profit on high-margin products instead of pouring budget into the cheap items everyone else is also bidding on, and negative keyword lists that stop you paying for browsers who were never going to buy.
SEO for product and category pages
Most e-commerce SEO advice is written for blogs. We write for the pages that actually convert: category pages, product pages, and the comparison and buying-guide content that catches people while they are still deciding. Technical SEO for large catalogues, including crawl budget, duplicate content from variants and filters, and structured data that gets your products showing with stars and price in the search results.
Email and SMS retention marketing
Acquiring a new customer costs more than keeping one. We build the abandoned cart, post-purchase, winback and replenishment flows that turn a single order into a repeat customer, and we run the campaign calendar around your actual sales periods, not a generic content plan.
Conversion rate optimisation
Traffic that does not convert is traffic you paid for and got nothing back. We look at your checkout flow, your product page layout, your site speed on mobile, and the actual friction points losing you sales, then fix them, rather than sending you a report telling you that you have a problem.
Social and paid social
Meta and TikTok campaigns built around catalogue feeds and dynamic retargeting, aimed at people who have already shown intent, not broad audience awareness plays that look good in a slide deck and do nothing for revenue.
Marketplace and Google Merchant Centre management
If you sell on Amazon, eBay or Etsy alongside your own site, we make sure your listings, feed data and Merchant Centre account are set up to work with your paid search, not fighting each other for the same customer at different margins.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
What this actually does for your store
Getting the marketing right for an online store is not one thing, it is a chain that has to hold together from the first click to the second order. A paid search campaign that drives traffic to a product page with no reviews and a confusing checkout is money spent to teach someone your site is not ready for them. A beautifully written SEO landing page that ranks well but never gets followed up with a post-purchase email flow leaves revenue on the table that a competitor with a weaker product but a better email sequence will pick up instead.
We treat the customer journey as one system, not a set of separate channels competing for credit. Paid search and Shopping bring in people actively looking to buy, with intent already established, so the campaigns are built around exact and phrase match on commercial terms rather than broad match guesswork that burns budget on people just browsing. SEO builds the long-term asset that keeps bringing in traffic without paying for every click, focused on the category and product pages that actually convert rather than blog content that ranks well and sells nothing. Conversion rate work makes sure that traffic, once it arrives, does not bounce off a slow-loading product page or abandon at a checkout that asks for too much before showing the delivery cost. Email and SMS turn a single transaction into a relationship, catching abandoned carts before they are lost for good and bringing past customers back when they are due a repeat purchase.
The result we are working towards is not a bigger number on a traffic dashboard. It is a lower cost per acquisition, a higher average order value, a growing base of customers who buy from you more than once, and a business that is less dependent on any single channel or marketplace for its next order. That is the difference between a store that is busy and a store that is actually profitable.
Other Niches That We Do Marketing For
Take a look at our other Niches and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
This is one of the most common things we see, and it almost always comes down to a mismatch somewhere in the funnel rather than a lack of visitors. It could be that the traffic arriving is not the right intent, product pages are underselling what you sell, the checkout has friction that is losing people at the last step, or you have no retention flows bringing past customers back, so you are relying entirely on new visitors every month to hit the same number. We look at the whole funnel, not just the top of it, before recommending anything.
Usually the biggest gains come from structure and match type, not budget. A lot of Shopping and search accounts are set up broad, bidding the same on every product regardless of margin, with no negative keyword hygiene, which means budget leaks to searches that were never going to convert. We audit the account first and can usually show you where money is currently being wasted before we talk about spending more.
We start planning that period in September and October, not November. Campaigns, creative, email flows and inventory-aware messaging all get built and tested ahead of the peak, and budget gets scaled up gradually into the period rather than switched on overnight, which tends to perform worse and cost more.
It can if it is not managed properly, particularly with paid search bidding against your own listings. We look at where each channel earns you the most margin and structure activity so they are not competing for the same customer at different profitability, and we generally push to grow your direct site traffic because that is where you own the customer relationship.
It depends heavily on your margin, average order value and how competitive your product category is, so we would rather give you an honest range after looking at your numbers than a generic figure that does not mean anything until we have seen your account.
Reviews and social proof visible above the fold, delivery and returns information stated clearly rather than buried, page load speed on mobile, and whether the checkout shows the total cost including delivery before the final step. Small friction points on product and checkout pages account for a surprising amount of lost revenue.
It is part of what we do, because email and SMS are usually the highest-return channel available to an existing store and the most neglected. Abandoned cart recovery, post-purchase flows, and winback campaigns for lapsed customers typically pay for themselves faster than any paid channel.
No, a smaller catalogue is often easier to get right because we can be specific about every product rather than relying on automated feed rules across thousands of SKUs. It changes the approach, not whether it works.
Conversion rate and email flow changes can show results within weeks. Paid search and Shopping campaigns usually need three to six weeks of live data before we can optimise properly. SEO is the slowest, typically three to six months before meaningful ranking movement, which is why we usually run it alongside paid activity rather than instead of it.
We work with your existing platform in most cases, but if your current site is genuinely holding back conversion, whether that is speed, structure or checkout flow, we will tell you directly rather than working around a broken foundation.
No. We do not lock clients into long contracts. If the work is not earning its place, you should be free to walk away, and that keeps us honest about only doing what actually moves your sales.
Orders, revenue, ROAS, cost per acquisition and average order value by channel, not sessions and impressions dressed up as progress. If a channel is not paying for itself, you will see that clearly, not have it hidden behind a traffic graph.
[ADDED FOR REVIEW] We are selective about taking on directly competing businesses in the same local area, and we will always flag it if a new enquiry overlaps with an existing client. Where sectors are broader, such as general retail or trades, we keep strategy and creative separate between accounts so no client's ideas or data inform another's campaigns.
[ADDED FOR REVIEW] Access to your ad accounts, analytics and website platform, plus a short call to understand your margins, priority products and busiest periods. From there we can usually complete the initial audit and propose a plan within one to two weeks.