What we do for estate agents
Google Ads for estate agents
Vendor and landlord searches are high value. Someone typing "estate agents in [town]" or "how much is my house worth in [area]" is at the start of a process that could be worth several thousand pounds in fee. We build Google Ads campaigns that target those searches with precision, set tight geographic boundaries so your budget isn't wasted on the wrong postcodes, and write ad copy that speaks directly to the person thinking about selling or letting. Every click goes to a page built to generate a valuation booking or a callback, not just to your homepage.
Local SEO
Most estate agents rank reasonably well for their own brand name. Almost none rank consistently for the search terms vendors and landlords actually use when they haven't decided who to call yet. We carry out keyword research specific to the residential sales and lettings market, build and optimise your location pages, and create content that earns you rankings for searches like "estate agents in [town]", "houses for sale [area]", "letting agents [location]", and "how to sell my house in [area]". Organic rankings take longer to build than paid ads, but they keep working without a cost-per-click attached.
Google Business Profile management
Your GBP listing appears when someone searches for an estate agent near them. It shows your reviews, your opening hours, your photos, and your response to past reviewers. We fully optimise your profile, keep it updated, manage the Q&A section, and ensure it reflects the professional agency you are. A well-managed profile earns visibility on Google Maps above agents who have let theirs go stale, and it is often the last thing a homeowner looks at before they decide who to call for a valuation.
Review generation
Vendors and landlords compare agents. When they are deciding between you and two competitors, reviews are frequently what tips the decision. We put a consistent review generation system in place so that every completed sale, let, or satisfied vendor is given a straightforward route to leave a review. Review volume and recency both influence your visibility on Google and your credibility with the people reading.
Website development
A fast, properly structured website that loads quickly on mobile, presents your team, your sold and let history, and your local knowledge clearly, with a valuation booking form and click-to-call on every page. Built on WordPress, owned entirely by you.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
What our marketing actually does for your agency day to day
The practical effect of well-run digital marketing for an estate agent is that your valuation diary becomes easier to fill without relying solely on the people who already know your name.
When your Google Ads are running correctly, someone searching "estate agents in [town]" at any point during the week sees your agency at the top of the results. They click, they land on a page that tells them clearly what you do, shows them your reviews, and gives them a straightforward way to book a valuation or ask a question. That might happen ten times a week or forty times a week depending on your market, but each one is a person who was already looking.
When your local SEO is working, you're not just visible through paid ads. You're ranking organically for the searches vendors and landlords run during the research stage. Someone spending a quiet Sunday evening looking at what properties have sold for in their road, thinking about whether now is the right time to sell, lands on your site through a search they didn't realise was leading them toward a specific agent. That is the moment when first impressions matter, and it happens without you paying per click.
When your Google Business Profile is optimised and kept current, you appear prominently on Google Maps above agents who haven't invested the same attention. You show up in the "near me" results. Your reviews are visible immediately. Your hours are correct. Your photos look professional. When a homeowner pulls out their phone to find an estate agent while they're walking the dog past a property they're curious about, you're the agency they see.
Review generation changes the dynamic at the point of comparison. Most agents have a handful of reviews collected informally over the years. When yours has 90 recent, detailed reviews from sellers who describe their experience, and a competitor has 22 with the most recent one from 18 months ago, that comparison does a significant amount of selling for you before you've even answered the phone.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Both serve different moments in the process. Google Ads captures high-intent searches from people ready to book a valuation now, while SEO builds your presence for earlier research-stage searches. For most agencies we recommend running both. Ads can generate enquiries within days; SEO takes longer but compounds over time.
Yes, and this is where independent agencies often have an underused advantage. A local agency with genuine community roots, a consistent team, and strong reviews can outrank a corporate branch in Google's local results. Corporate chains often have weak GBP profiles, patchy review processes, and generic content. Local specificity wins in local search.
Yes. The keyword strategy, landing pages, and campaign targeting are built separately for each side of the business. The person searching to sell is completely different from the landlord looking for a managing agent, and both have distinct search behaviour that we account for in the build.
We track calls, form submissions, and valuation booking requests directly attributable to your campaigns and organic rankings. You'll see what came in, where it came from, and what it cost per enquiry. We don't report impressions and traffic as though they're outcomes — if it isn't leading to a call or form fill, it isn't in the report.
No. We take one agency per market area. If you work with us in a specific town or postcode cluster, we don't work with a direct competitor in the same area. We're building your visibility and your review profile, not splitting the effort across competing businesses.
That depends on your market and how competitive the search terms are in your area. We'll give you a clear picture of realistic cost-per-click in your postcode area before you commit to anything. In most local markets, a well-managed estate agency campaign can generate consistent valuation enquiries at a cost that makes the instruction economics work comfortably.
Google Ads can generate enquiries within the first week once campaigns are live. SEO and GBP improvements take longer — most clients see meaningful movement in local rankings within three to four months. We'll be transparent about what to expect on each channel from the start.
Yes. This type of content is particularly effective for estate agents as it matches what homeowners and landlords search for during the research phase. Area guides, school catchment information, market updates, and sold price roundups attract the right organic traffic and position your agency as the local authority. We build this into the SEO strategy where it makes sense.
We can. Social media for estate agents works best as a secondary channel supporting your main online presence, particularly Instagram and Facebook for showcasing properties and building local brand familiarity. We'll be clear about what social is likely to contribute versus what paid search and local SEO will generate, so you invest in the right places.
We put a systematic process in place so that every completed sale, new let, and satisfied client is directed to leave a Google review at the right moment. That means a consistent flow of new reviews rather than occasional ones. Review volume and recency both influence your ranking in Google's local results and the impression you make when someone is comparing agents.
No long-term contract. We work on a rolling monthly basis. We stay because the results justify it, not because you're tied in.
We focus specifically on estate agents, which means the keyword strategy, campaign structure, and content approach are built around how people search when they're considering selling or letting a property. We understand the instruction economics and build campaigns that target the searches that lead to valuations, not just website visits.
Local SEO focuses on making your agency visible in Google's map pack and local organic results for searches tied to specific towns and postcodes. For estate agents this means optimising your Google Business Profile, building localised landing pages, and earning reviews — all of which influence whether you appear when someone searches for an agent in your area.
Yes. Your Google Business Profile is one of the highest-impact elements of local visibility for estate agents. We audit and optimise your profile, ensure your categories and service areas are set correctly, and put a process in place to keep it active with posts and a steady flow of fresh reviews — all of which contribute to stronger local rankings.