Marketing services for Events
⭐ Our Latest Client Got 100+ Enquiries Last Month ⭐
Get in front of couples and corporate clients who already know they need a planner, not people fishing for a quick price on Instagram
If your enquiries come mostly through Instagram comments and venue recommendations, and your website barely gets a look in, that’s the gap.
What we actually do
Search visibility for event planners
When someone searches "marquee wedding planner Hampshire" or "corporate conference planner UK", they've already decided what kind of event they're having and what kind of planner they want. We make sure you're the one they find, not a directory listing three positions above you.
Google Ads around your real seasons
Wedding enquiries peak in January and February, straight after engagement season, months before you're actually delivering anything. Corporate enquiries can land any time a budget gets signed off. We run campaigns timed to when people are actually searching, not a generic always-on spend that burns budget in your quietest months and disappears in your busiest.
A website built to sell the work, not just show it
Your website's job is to turn a browse into an enquiry. That means fast-loading galleries, real past events organised by style or type, and a contact process that filters out the casual "how much" message before it reaches your inbox.
Review and testimonial collection
Couples and corporate clients both read reviews before they get in touch, and both are nervous about handing over a big budget to someone they've never met. We build a system for collecting proper testimonials from clients who've just come off a successful event, while the goodwill is fresh.
Local and style-specific content
"Micro wedding planner Surrey", "destination wedding planning UK-based", "product launch event management". These are specific searches from people who already know what they want. We build the pages that catch them, rather than leaving you to compete on the word "wedding planner" alone.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why this matters for a planning business specifically
Event planning has a structural problem most trades don't. Your delivery and your sales cycle are completely out of sync. You're either fully committed on-site running a wedding or a launch, with zero capacity to think about marketing, or you're in a quieter patch and desperately need the enquiries that should have been coming in months earlier. There's rarely a moment where you're both available to market yourselves and have time to do it.
That's exactly why this needs to run in the background, working through your busy months as well as your quiet ones. The couple who gets engaged over Christmas is searching in January, whether or not you're free to post about it. The corporate client whose budget clears in March needs to find you then, not three months later when you finally get round to updating your Instagram.
There's also a trust problem specific to this industry. You're asking people to hand over a significant budget, sometimes the biggest single spend of their life, to someone they've never met, based almost entirely on what they can see of your past work. That trust has to be built before the first phone call, through a portfolio that actually shows range, reviews that read as genuine, and a website that doesn't feel like it was thrown together between events. Get that right and the consultation becomes a formality. Get it wrong and even brilliant past work won't be enough to overcome the doubt.
Other Niches That We Do Marketing For
Take a look at our other Niches and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
Volume of messages and volume of real enquiries aren't the same thing. Most Instagram DMs are casual, price-only, and often from people who were never going to book a planner in the first place. We focus on getting you found by people who've already decided they want one and are ready for a proper consultation, which converts at a completely different rate.
Boosted posts put your work in front of people who happen to be scrolling. That builds awareness but rarely produces a genuine enquiry, because the person wasn't actively looking for a planner at that moment. We focus on capturing people who are already searching, which is a different intent entirely and converts far better.
Yes, and it usually should be. The searches, the seasons, and the decision-makers are completely different between a couple planning a wedding and a PA sourcing a conference organiser. We build separate campaigns and pages for each so neither gets diluted by the other.
It's the opposite. January and February are exactly when engaged couples start their search, right after Christmas and New Year's Eve proposals. If you're only marketing once you're back into delivery mode from April onwards, you've missed the window when this year's bookings were actually being decided.
No, it works alongside it. Venue recommendations are valuable but they only bring you the couples that venue happens to be working with that week, and you have no control over how often that happens. This gives you a second, independent source of enquiries that doesn't rely on anyone else recommending you first.
Yes, and this is often where the best enquiries come from. Someone searching "micro wedding planner" or "marquee wedding planner" already knows exactly what they want, which means the enquiry tends to be more decided and easier to convert than someone typing "wedding planner near me" with no idea yet.
Yes. The person doing the initial research, whether that's a PA, an office manager, or someone in marketing, is still searching Google the same way a couple would, just with different terms. Getting found and looking credible at that research stage is often what earns you a place on the shortlist before budget approval even happens.
It matters a lot in this industry, because people are handing over a large budget based mostly on what they can see of past work. We build a structured process to collect proper testimonials from clients straight after a successful event, whilst they're still delighted, rather than leaving it to chance.
By targeting the searches that come from people who already have a date, a rough budget, or a specific event in mind, rather than broad terms that attract browsers. We also look at how your enquiry form is set up, since a few well-placed questions can filter out casual enquiries before they even reach your inbox.
No. We work month to month and you can stop at any point. We'd rather earn the work by continuing to bring in enquiries than lock you into something that isn't performing.
Anything we build, your website, your content, your ad accounts, stays yours. Search visibility built through content and SEO tends to hold for a while after we stop, though it will fade over time without ongoing work. Paid campaigns stop bringing in enquiries as soon as they're switched off, which is why most planners run a mix of both.
Google Ads can bring enquiries within the first couple of weeks once campaigns are live. SEO and content take longer, usually a few months to build meaningful visibility, but it compounds over time and keeps working without ongoing ad spend. Most planners run both together so there's something working from day one whilst the longer-term visibility builds underneath it.