What we do for extension builders
We cover the full digital marketing picture for extension and conversion businesses. Whether you need to fill a gap in your pipeline quickly or build something more sustainable for the long term, here is what we handle.
Google Ads for extension builders
Pay-per-click campaigns built around the searches homeowners use when they are ready to move forward. We structure campaigns by service type and location, manage negative keywords tightly to cut irrelevant spend, and make sure every click is going to a page that is designed to get an enquiry.
Local SEO
Getting found in Google Maps and the organic results for searches like "extension builder in [town]" or "loft conversion [area]" takes consistent work over time. We carry out keyword research specific to your service area, build and optimise location pages, manage your Google Business Profile, and produce content that earns you rankings you don't have to pay per click for.
Google Business Profile management
Your GBP listing is often the first place a potential customer forms an opinion of your business. We keep it optimised and active, manage the Q&A, upload project photos, and make sure your reviews are working in your favour.
Website design and development
A fast, well-built website that tells the right story and turns visitors into enquiries. We build on WordPress, optimise for mobile, and make sure every page is structured to move a homeowner from curiosity to contact.
Conversion optimisation
More traffic is only useful if it turns into enquiries. We look at where people are dropping off and make the changes that move the needle.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why most agencies fail extension builders
Most marketing agencies treat extension companies like any other local business. They talk about "traffic" and "impressions" and send you a monthly PDF showing how many people visited your website. None of that pays your subbies.
The extension business is not like a shop where you need thousands of visitors. You need six good enquiries a month and the ability to convert the right ones. The budget qualifies itself, the location has to work, and the project has to suit your team. Everything else is noise.
We do not work to vanity metrics. We do not report on impressions or domain authority scores as though they are outcomes. Every decision we make is about getting your phone ringing with people who are ready to have a serious conversation about their project.
We also understand the pace of the extensions market. You are not running an emergency callout service. Homeowners take time to make this decision. That means your marketing needs to be visible at every stage of that research process, not just at the moment someone is ready to book. We build that kind of presence.
Other Tradesmen We Do Marketing Services For
Take a look at our other locations and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
For most extension builders, Google Ads can start generating enquiries within the first week of a campaign going live. That said, the first few weeks are also a period of optimisation where we are tightening the targeting and cutting poor-performing searches. You should expect the account to perform more efficiently after the first month than it does in the first fortnight.
That depends on your budget, your service area, and the competition in your local market. We will give you a realistic picture before we start rather than promising numbers we cannot back up. The goal is always enquiries from people with genuine projects, not a high volume of low-quality contacts.
Yes, but the timing matters. The best time to build your pipeline is before you need it, not when you are already quiet. If you are fully booked right now, this is a good moment to start building organic visibility that will pay off when your current projects are wrapping up.
Not always. We will review your existing site as part of the initial audit. If it can convert visitors into enquiries with some improvements, we will make those changes. If it is holding you back, we will tell you honestly. A new build is not always necessary and we will not push it if it is not needed.
Nothing, necessarily. They can produce enquiries, especially for smaller jobs. The problem is that the same enquiry often goes to multiple builders, the homeowner has low loyalty to any one of them, and the jobs that come through can skew toward price-sensitive customers. Your own digital marketing generates direct enquiries from people who have specifically chosen to contact you, which tends to produce better-quality conversations.
We set up proper conversion tracking from the start, so we can see which clicks, which pages, and which campaigns are producing actual enquiries rather than just traffic. Every report we send is focused on enquiry volume and cost per enquiry, not metrics that look impressive on a slide deck.
Yes, and it is often easier to build something the right way from scratch than to unpick years of poorly managed campaigns. We will run a free audit first so you know exactly where you stand before any spend is committed.
Yes. Reviews have a real effect on both your local search rankings and on the conversion rate of your Google Business Profile. We can put a simple system in place to make it easy for happy customers to leave a review, which most builders find significantly increases the number they receive.
We look at your website, your Google Ads account if you have one, your local SEO visibility, and your Google Business Profile. You will get a clear picture of what is working, what is not, and what the priority actions are. There is no obligation to proceed.
We understand that, and it is a fair concern. We do not lock you into long contracts, we do not report on vanity metrics, and we do not hand you off to a junior once you sign up. Our work is focused entirely on generating enquiries, and you will always be able to see clearly what we are doing and what it is producing.
We work with extension builders across Surrey, Hampshire, and the wider South East, as well as taking on clients elsewhere in the UK where there is a good fit.
It depends on the services involved and the size of your ad budget. We will give you a clear breakdown after the initial audit so you can make a decision based on real numbers. We do not believe in vague pricing conversations.
Most extension builders begin to see a clear return within the first two to three months as the campaign data builds and targeting sharpens. The early weeks are about learning what works in your local market. We are transparent about this timeline from the outset so there are no surprises.
Yes. For extension builders, Meta ads on Facebook and Instagram can work well for building awareness and retargeting people who have already visited your website. We can advise on whether paid social makes sense alongside your Google Ads budget or whether concentrating spend on search is the better starting point for your situation.