Marketing services for Hotels
⭐ Our Latest Client Got 100+ Enquiries Last Month ⭐
Fill the rooms Booking.com is taking a cut on
If your rooms fill at the weekend and sit empty Tuesday to Thursday, or your booking engine gets a fraction of the traffic Booking.com sends you, that’s what we’re here to fix.
What actually moves the needle for a hotel
Direct booking visibility.
We build the search presence and Google Business Profile that puts your own site in front of guests before they land on an OTA, including local searches, "near me" searches, and the specific terms guests use when they've already decided on your area and are choosing between properties.
Google Hotel Ads and metasearch.
If your rates are only showing up on Booking.com and Expedia in metasearch results, you're paying commission on bookings you could be winning directly. We set up and manage Google Hotel Ads so your own rate appears alongside the OTAs, not buried beneath them.
Occupancy-specific campaigns.
Weekend leisure demand and midweek business or off-peak demand need different messaging, different audiences, and often different offers. We build campaigns around your actual occupancy pattern rather than one generic push that only ever reaches people who were coming anyway.
Wedding and events pages.
Function space, wedding packages, and private dining are often the highest-margin part of a hotel's business and the most neglected part of its website. We build dedicated pages that capture couples and event organisers searching specifically for what you offer.
Review generation.
We put a simple, consistent process in place to ask happy guests for reviews at the right moment, on the platforms that matter most for hotel bookings, so your profile keeps pace with the quality of stay you're actually delivering.
Website and booking engine integration.
Your site needs to load fast, look right on a phone, and make booking directly as easy as booking through an OTA. We work with your existing booking engine and PMS or help you improve the setup so it isn't quietly costing you conversions.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why this matters more for hotels than almost any other business
The economics of a hotel room are brutal in a way most business owners outside hospitality don't fully appreciate. A room that doesn't sell tonight is gone forever, the fixed costs of running the building carry on regardless of occupancy, and every booking that comes through a third party rather than direct costs you a meaningful percentage of the rate before you've covered a single expense.
OTAs are not going away and for many hotels they remain a genuinely useful source of bookings, particularly for guests who wouldn't have found you otherwise. The problem is dependency. A hotel that relies on Booking.com and Expedia for the majority of its bookings has handed those platforms control over its pricing visibility, its guest relationship, and a meaningful chunk of its margin, and has no real fallback if a platform changes its algorithm, its fee structure, or its ranking criteria overnight.
Guests increasingly research a hotel in stages. They might first discover you on an OTA, then search for you directly by name to check reviews, look at the website, and compare the rate against booking direct. That second stage, the direct search, is entirely within your control, and it is exactly the stage most independent hotels have never properly marketed for. If your website is slow, your booking engine clunky, or you simply don't show up when someone searches your hotel name plus "reviews" or "book direct", you lose a booking you had already half won.
The same applies to the parts of the business that aren't about room nights at all. Weddings, corporate events, private dining, and meeting space bookings are decided almost entirely through online research, comparison, and reviews before a single phone call is made. A hotel with genuinely good function space but a thin, generic website is invisible to the couples and event planners who would book it in a heartbeat if they could find it.
Other Niches That We Do Marketing For
Take a look at our other Niches and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
Being listed on OTAs gets you bookings, but every one of them costs a commission of typically 15 to 25%. Our work is about winning a larger share of bookings direct, through your own site, where you keep the full rate. The two aren't in competition, but most hotels have invested heavily in OTA visibility and almost nothing in their own.
We make your own booking engine visible where guests are searching, including branded searches for your hotel name, local searches, and Google Hotel Ads results, so a guest comparing prices sees your direct rate alongside the OTA listing rather than only finding you on Booking.com.
It limits pricing, not visibility. Rate parity typically means you can't offer a cheaper rate direct than on the OTA, but it doesn't stop us from making your direct booking page easier to find, faster to book on, and more compelling through added value like free cancellation, breakfast included, or a direct-booking-only perk.
Yes. If your rates only appear through OTAs in metasearch results, you're paying commission on bookings you could win directly. We set up and manage your presence so your own rate shows up alongside theirs.
We build a simple, consistent process for asking guests to leave a review at the right moment, and we monitor both platforms so nothing sits unanswered, including negative reviews, which need a measured, professional response rather than silence.
Yes, and this is often the single biggest opportunity for independent hotels. We build campaigns and offers aimed specifically at midweek demand, whether that's business travellers, short breaks, or local promotion, rather than generic marketing that only ever reaches people who were already coming at the weekend.
Yes. Function space and event bookings are often the highest-value, most neglected part of a hotel's marketing. We build dedicated pages and campaigns targeting couples and event organisers researching venues in your area.
We plan around it rather than pausing everything. That might mean shifting focus to advance bookings for the following season, corporate accounts, or promoting your reopening, so momentum doesn't vanish for months at a time.
Yes. Business travel has changed since remote and hybrid working became common, and many hotels that relied on regular corporate accounts have seen that pipeline thin. We can target the businesses and bookers who still need reliable local accommodation.
We work with what you already have. Our focus is on driving the right traffic to your existing booking engine and making sure it converts, not on replacing your property management system.
Social media builds awareness among people already following you, which is rarely where a booking decision gets made. Our focus is on the moments a guest is actively searching and deciding, whether that's your hotel name plus reviews, "hotel in [town]", or a specific event or room type, which is a different job entirely.
No. We work on rolling terms and earn the right to continue each month through the bookings and enquiries we bring in, not a signature on a long-term agreement.