Marketing services for Insurance

Yes, but it requires tight targeting. We exclude the personal lines terms (car insurance, home insurance) where costs per click are extreme and where you cannot compete on price anyway. We focus the budget on commercial, professional, and specialist terms where click costs are lower, conversion rates are higher, and the enquiries are the right fit for a broker.

Only if you specifically want to and have a clear strategy for converting those enquiries profitably. For most independent brokers, the return on personal lines paid search is poor because you are competing with aggregators on price. We will always advise you honestly on where your budget is best placed rather than simply spending it.

We do not try to beat them at their own game. We focus on the search terms and audiences where a broker adds demonstrable value: commercial clients, landlords, contractors, and professional services businesses who need advice rather than a price comparison. Your marketing positions you as the expert, not the cheapest option.

We are a digital marketing agency, not a compliance consultancy, and you remain responsible for ensuring your marketing meets FCA financial promotions requirements. What we do is write copy that sells your brokerage's expertise honestly and clearly, without making claims that would create compliance issues. We flag anything that looks borderline and defer to your compliance sign-off before anything goes live.

That depends on where you currently write the most business and where you want to grow. We will ask you at the outset which client types you work best with, which policy areas you are well-connected in, and what size or type of commercial client fits your book. The targeting follows from that conversation, not the other way around.

Google Ads can start generating enquiries within the first week once the campaign is live, though the first month is typically used to gather data and refine targeting and bidding. You should expect meaningful, consistent enquiries by month two.

For competitive commercial insurance terms, you are typically looking at four to six months before organic rankings start generating noticeable enquiry volume. For less competitive local terms, it can be faster. We will not oversell the timeline, but we will show you progress as it builds.

No. We work with one brokerage per geographic area. If a competing broker in your town approaches us whilst we are working with you, we decline.

Monthly reporting focused on enquiry volume: calls tracked to our campaigns, contact form submissions, and Google Business Profile actions. We do not pad reports with traffic graphs and session duration. You see what your spend generated in terms of actual contact from potential clients.

Not necessarily. If your current site is reasonably fast, mobile-friendly, and has the content structure to support the campaigns we run, we can work with it. If it is slow, difficult to navigate on mobile, or lacks the service pages needed for SEO, we will tell you that honestly and give you an assessment of whether a rebuild is worth the investment.

Yes, and arguably the return is more visible for a smaller brokerage because a handful of new commercial clients makes a measurable difference to the book. The campaigns are sized to your budget, not to a minimum spend that only makes sense for firms with large marketing departments.

No. We work on a rolling monthly basis. You are not locked in and there is no penalty for stopping. We would rather earn your business month to month by generating enquiries than hold you to a contract.