Marketing services for Pest Control

Google Ads can generate calls within the first few days of a campaign going live, sometimes the same day. The search terms people use when they have an active pest problem are highly commercial, which means well-targeted ads convert quickly. We set up call tracking from the start so you can see exactly which calls are coming from your ads.

The nationals do advertise on Google, but they are running broad national campaigns rather than tightly focused local ones. A well-structured local campaign targeting your service area often outperforms a national account because the ad relevance and landing page experience are better matched to what the searcher needs. Cost per click can be competitive, but the volume of calls relative to spend is usually strong for local pest control.

At a minimum, rats and mice, wasps and hornets, bed bugs, cockroaches, and squirrels. Beyond that, it depends on what you treat and what is searched for in your area. We do keyword research specific to your location and service list before building anything, so you are targeting searches with genuine volume rather than guessing.

In almost every case, yes. Most GBP listings we audit are missing service categories, have outdated photos, no regular posts, and incomplete Q&A sections. The GBP is often the first thing a potential customer sees, and a listing that looks abandoned gives the wrong impression before they have even visited your website.

Extremely important. Most people choose a local pest controller based on how many recent reviews they have and what those reviews say. A business with 15 reviews from three years ago looks far less credible than a competitor with 70 reviews from the last twelve months. We put a simple follow-up process in place that generates reviews consistently without you having to remember to ask.

Yes, and we treat residential and commercial as separate channels. Commercial prospects are often searching for ongoing pest management contracts rather than emergency callouts, they tend to search using different terms, and they respond to different messages. We build out separate landing pages and ad groups for that market so you are not trying to use one page for two very different types of customer.

The cost varies depending on which services you run and how competitive your area is. Google Ads spend is separate from management fees and depends on how many calls you want to generate each month. We are transparent about costs from the first conversation and do not lock you into long contracts, so you can adjust spend up or down as the business needs change.

Yes. A significant number of the pest control businesses we work with have relied entirely on word of mouth and have no digital presence to speak of. We start with an audit to establish where you are, explain what we are doing and why, and build things out in a way that makes sense for the stage your business is at. You do not need any prior marketing knowledge.

Fast load speed, particularly on mobile. A prominent phone number on every page. Individual pages for each pest type you treat, including the main ones like rats, mice, wasps, and bed bugs. Clear information about your service area. A short form for out-of-hours enquiries. And social proof, ideally a Google review widget, near the top of the page where visitors can see it without scrolling. We build all of this in rather than leaving it as an afterthought.

Yes. We build location-specific landing pages for each area you cover so that you can rank in Google for pest control searches in multiple towns and postcodes, not just your base location. The wider your coverage, the more important it becomes to have individual pages for each area rather than one generic page mentioning a list of towns.