What we do for physiotherapy clinics
Google Ads for physios
Condition-led campaigns that target searches like "sports physio [town]", "back pain treatment [area]", and "physiotherapist near me [location]" with the kind of precision that means your budget reaches people in actual pain, not people browsing health articles. We manage bidding, ad copy, landing pages, and geographic targeting so you are not paying for clicks that never convert.
Local SEO and Google Maps
The map pack is where most new patients start. We build and optimise the content, structure, and authority signals that push your clinic into those top three spots and keep you there, including condition and treatment pages that rank for searches a generic homepage cannot compete on.
Google Business Profile management
Your GBP listing is the first thing most potential patients see. We manage it properly: service descriptions, Q&A, treatment categories, regular posts, and accurate information that matches what patients find when they arrive. A neglected profile costs you bookings without you knowing it.
Review generation
Physiotherapy is a high-trust decision. A patient in pain is comparing two or three local clinics on Google Maps and making a decision in minutes. The clinic with more recent, specific reviews wins that decision more often than not. We put a consistent system in place so your outcomes are reflected in your profile, not just remembered by the patients you've helped.
Website development
Generic "we treat everything" pages do not rank for condition-specific searches. We build individual pages for the treatment types and conditions your clinic sees most, optimised for the searches people actually run when they are looking for help with a specific problem.
Website development
If your website is slow, hard to read on a phone, or missing the information a nervous patient needs to press the book button, we fix it. Built on WordPress, owned entirely by you.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters more than most physio clinics realise
There is a gap between how physiotherapy clinics think they attract patients and how most new patients actually find them.
The assumption is that patients come through GP referrals, word of mouth, and insurance network listings. And for a long time that was largely true. A good reputation, a decent relationship with the local GP surgery, and registration with AXA and Bupa was enough to stay reasonably busy.
That model is under pressure from several directions at once.
GP referrals into the NHS physiotherapy pathway now carry waiting times that are, in some areas, measured in months. That has pushed a meaningful proportion of patients to search privately, often urgently, and they are not asking their GP who to see. They are searching Google. They compare three or four clinics within a mile or two of them, look at reviews, check whether the clinic treats the specific thing they have, and call the one that gives them the most confidence. They do not necessarily go to the best clinic. They go to the one that looks most credible and most available at the moment they are searching.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Full is not the same as full with the right patients. If your diary is carrying a high proportion of insured sessions, low-complexity cases, or one-off appointments that do not lead to treatment programmes, there is room in the same number of hours to generate significantly more revenue. Marketing helps you attract the mix of patients that suits your clinic, not just any patient who calls.
Yes, and this is one of the most common things clinics want to shift. We build campaigns and content specifically targeting people who are paying for treatment themselves, which means searchers with strong intent who are not going through an insurer portal. Self-pay patients tend to complete more sessions, are more likely to leave reviews, and refer more actively.
A mix of condition-led terms ("physiotherapy for back pain [area]", "plantar fasciitis treatment [town]"), intent-led terms ("physio near me", "sports physiotherapist [location]"), and post-referral searches people run after a GP or consultant mentions physiotherapy. We carry out keyword research specific to your area, your specialisms, and your case mix before we build anything.
Yes. We do not make clinical outcomes claims in ad copy or page content without your review and sign-off. Any copy that implies clinical results is flagged to you before it goes live. We build pages and ads that are compelling without making claims that would attract ASA or advertising standards scrutiny.
Google Ads can generate enquiries within days of going live. SEO and Maps rankings take longer, typically two to four months before meaningful movement and longer in competitive areas. Most clients see paid search paying for itself within the first month if campaigns are set up correctly.
Not necessarily. We audit what you have and work with it if it is technically sound. If the site is slow, not properly mobile-optimised, or missing the structure that helps Google understand what you treat, we will tell you what needs fixing. A full rebuild is only recommended when the existing site would cost more to fix properly than to replace.
No. We work with one physiotherapy client per geographic area. When you are working with us, we are not building visibility for your direct competitors in the same location.
Yes. GBP management is available as a standalone service. It is often the highest-return starting point for a clinic that already has decent organic rankings but is not converting the patients who find them.
Bookings and enquiry calls generated through our activity. Not sessions, not impressions, not keyword positions as a primary metric. We report on the things that relate to your revenue.
We set things up to minimise your involvement. Reporting is sent to you monthly and structured to be read in a few minutes. We manage the GBP and campaigns ourselves and contact you when something needs your input, not weekly for check-ins.
No long-term contracts. We work on a monthly rolling basis. You can stop with a month's notice at any point.
It depends on the scope, your area, and how competitive local search is. We offer a free audit of your current Google presence before recommending anything, so you know what the opportunity looks like before committing to anything.