What we do for private clinics
Google Ads (paid search)
We run campaigns targeting the specific services and conditions your clinic treats, in the areas your patients come from. Every pound of spend is tracked back to enquiries and booked appointments, not clicks or impressions.
Search engine optimisation
We build and improve the pages that tell Google what your clinic does and who it is for. Condition-specific pages, service pages, and location content that brings in patients searching for exactly what you offer.
Google Business Profile management
Your GBP listing is often the first thing a patient sees. We keep it accurate, active, and optimised so you appear in Maps results when patients search nearby.
Review generation
We put a system in place to collect genuine patient reviews after appointments. For private clinics, the number and quality of your Google reviews is one of the most significant factors in whether a prospective patient calls you or the clinic listed below you.
Landing pages built to convert
When someone clicks an ad or a search result, the page they land on determines whether they book or leave. We build and test pages specific to the service being searched, not a generic homepage
Content for condition-specific searches
Patients often search for their condition before they search for a clinic. We create content that captures those earlier searches and moves the patient toward booking.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why consistent patient flow matters more than ever for private clinics
There are clinics that run full most of the time, almost entirely on reputation, consultant referrals, and a core group of returning patients. For years, that model worked. It still works for some. But it has a specific vulnerability: none of it is within the clinic's control.
A consultant who has been sending patients your way retires. A GP surgery that referred regularly goes through a change in partnership. A corporate clinic opens nearby and absorbs the referrals that used to come to you. None of these things give you warning. And when they happen, a clinic with no independent patient pipeline faces a difficult few months.
The NHS backlog has permanently changed how patients think about private healthcare. The proportion of people who now routinely search online for private consultations, private diagnostics, or private treatment for specific conditions is significantly higher than it was five years ago. These patients are not waiting for a referral. They are typing their condition, their location, and "private" into Google and choosing from what they find.
A clinic that has built Google visibility for the specific services it wants to grow is in a fundamentally different position when referral channels weaken. An independent patient pipeline does not replace referrals. It sits alongside them, and it is there when the referrals are not.
There is also a cost dimension that is specific to clinic businesses. A self-employed practitioner who takes a quieter week carries lower financial risk than a clinic with premises, employed or contracted clinical staff, and a compliance infrastructure. Empty appointment time costs a clinic more. The fixed overhead argument for consistent patient flow is stronger the more your clinic has invested in building a serious operation.
The clinics we work with are typically not starting from zero. They have a strong reputation, good patient outcomes, and a team they are proud of. What they often do not have is the visibility online to match what they have built in the real world. That is the gap we close.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Busy on some services is not the same as running the clinic at optimal capacity. Most clinics we speak to have a two-speed problem: some services are overbooked, others are half-empty, and the overhead costs do not distinguish between them. We target the services and patient types you most need, not the ones already at capacity.
It is enough until it is not. Referral channels are outside your control. Consultants retire, GP partnerships change, commissioning decisions shift. A clinic with its own digital patient pipeline is in a far better position when any of those things happen. Most of our clients come to us after a referral channel has already thinned.
Yes, and we work within them. Any copy that references clinical outcomes, treatment results, or anything that could constitute a medical claim is reviewed by you before it goes live. We do not publish anything that puts your registration or reputation at risk. If we flag something to you for review, it is because it needs your clinical sign-off, not because we are being cautious for the sake of it.
We have worked across GP clinics, specialist-led practices, diagnostics providers, allied health clinics, and multi-discipline centres. The specifics of keyword strategy and content differ significantly between them. We do not apply the same approach to a private dermatology clinic that we would to a same-day GP service.
Yes, and often faster than you would expect. Most clinics with a strong review profile built it systematically by asking patients at the right moment, every time. Clinics with thin review profiles typically have not had a consistent process for requesting them. We put that process in place and the reviews accumulate. It usually takes three to six months to close a significant review gap.
A monthly summary showing how many new patient enquiries were generated through your website, paid search, and Google Business Profile. We show you calls, form submissions, and where they came from. We do not send traffic reports. If it did not generate an enquiry, we do not report on it as a success.
In most cases we can work with an existing site. If it is technically sound and well-structured, we work within it. If the site is slow, poorly structured for search engines, or missing the service and condition pages that drive enquiries, we will tell you what needs fixing and whether it is more efficient to address specific pages or rebuild from scratch.
Google Ads can generate enquiries within the first week of a campaign going live. Organic search and Maps rankings typically take two to four months to show meaningful movement. We are honest about timelines. If your competitive area makes certain terms harder to rank for, we tell you that upfront rather than promising results we cannot deliver.
We manage it directly. Updates, service information, posts, and responding to reviews are all handled by us. You will be consulted on anything that requires clinical or factual input, but we do not send you a list of tasks and expect you to action them.
No. We work month to month. You can stop with a month's notice at any point. We do not need a long-term commitment from you because the work we do tends to speak for itself, and we would rather demonstrate value than lock a client in.
Yes. Some clinics come to us specifically to build enquiries for one underperforming service: a new diagnostic offering, a service with a trained staff member whose hours need filling, or a specialism that is not yet well known locally. We can scope campaigns specifically around that without touching the rest of the clinic's digital presence.
Almost every clinic we speak to has had some version of the same experience: an agency promising results, delivering reports full of metrics that did not translate into bookings, and continuing to invoice while results stayed flat. We report only on enquiries. If the enquiries are not coming in, there is nowhere to hide in our reporting, which is exactly why we only take on work we are confident we can do well.