Marketing services for Renovations
⭐ Our Latest Client Got 100+ Enquiries Last Month ⭐
We help renovation businesses get found by homeowners who are ready to spend, not just browsing. Here is what that looks like in practice:
You have built a business on doing exceptional work. We make sure the right people can find it.
What we do for renovation businesses
Google Ads for renovation contractors
Paid search campaigns built around the terms homeowners actually use when they are ready to move forward with a project. We structure campaigns by service type, whether that is full house renovations, kitchen and bathroom projects, extensions, or loft conversions, and we cut the wasted spend that comes from broad, poorly managed accounts.
Local SEO for renovation companies
Organic visibility in Google Maps and the standard search results for renovation searches across your target areas. We build out location-specific pages, manage your citations, and create content that earns you rankings without you paying per click.
Google Business Profile management
Your listing on Google Maps is often the first impression a homeowner gets. We optimise it fully, keep it updated with photos and posts, manage reviews, and make sure it is pulling its weight every month.
Website design and conversion optimisation
A renovation website needs to show your work, earn trust quickly, and make it easy for someone to get in touch. We build and improve sites that do all three, with fast load times, clear calls to action, and service pages that rank.
Review generation
Five-star reviews on Google matter more for renovation businesses than almost any other signal. We put a simple system in place that consistently converts your happy customers into visible social proof.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing is not optional for renovation businesses anymore
Five years ago, word of mouth and a few photos on Houzz or Checkatrade would keep a renovation business ticking over. The market has shifted. Homeowners planning significant spend on their properties are overwhelmingly starting their search on Google, often six to twelve months before they are ready to commit. The renovation companies showing up consistently in that window are the ones filling their order books.
This matters more for renovation contractors than it does for many other trades because the job values are higher and the decisions take longer. A homeowner considering a full house renovation or a rear extension is not making a quick call based on a Facebook post. They are researching, looking at portfolios, reading reviews, and comparing multiple quotes. If you are not appearing in that research phase, you are not in the running.
The renovation market is also competitive online in a way it has not always been in person. Larger builders and design-and-build firms have invested in their digital presence. Lead aggregators like Rated People and MyBuilder are pulling organic search traffic that used to flow directly to tradespeople. Having your own strong organic presence is how you take that traffic back without paying a cut on every job.
The businesses that invest in their digital marketing now, and do it consistently, are the ones building order books that are not dependent on who recommended them at the school gates last week.
Other Tradesmen We Do Marketing Services For
Take a look at our other locations and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
You can start with either, and for renovation businesses with no existing online presence, Google Ads is usually the faster way to generate enquiries whilst the SEO work builds. Over time, having both running together tends to produce the best results because the paid visibility fills your pipeline in the short term whilst the organic rankings reduce what you need to spend on ads.
Once a campaign is built and live, you can typically start seeing enquiries within the first week or two. The first month is often about gathering data and refining what is working, and things usually improve through month two and three as we tighten the targeting based on real results.
Referrals are valuable, but they are unpredictable. Most homeowners who are referred to a renovation company will still look you up on Google before they call. If your online presence does not back up the recommendation, you lose jobs. Beyond that, relying entirely on referrals means your pipeline is outside your control, and a quiet few months from that network can cause real problems.
We can target by search intent and location to focus on the scale of project you want to take on. If you specialise in full house renovations, extensions, or high-end refurbishments, we build campaigns and content around those specific terms rather than broad renovation searches that bring in all sizes of enquiry.
Yes, this is something we build into the work rather than leaving it as an afterthought. A steady flow of Google reviews has a significant effect on how your listing performs in Maps searches, and for renovation businesses specifically, reviews are a major factor in whether a homeowner picks up the phone.
Not necessarily. We will audit what you have and give you an honest view of whether it is doing its job. In some cases, improvements to an existing site are enough. In others, particularly if the site is old, slow, or not structured for search, a rebuild is the right call. We will not tell you that you need a new website unless we genuinely think it is holding your results back.
Pricing depends on the scope of work and whether we are running paid search, doing SEO, or both. We will give you a clear breakdown before anything starts so you know exactly what you are paying for and what to expect in return. There are no hidden fees and no long-term contracts.
You receive clear monthly reporting covering the enquiries generated, where they came from, and what they cost. We use call tracking and form tracking so we can show you the actual leads, not just the clicks. If something is not working, we tell you and explain what we are doing about it.
Yes. We regularly take over Google Ads accounts that have been poorly managed or are not delivering the results they should. We carry out a full audit first and give you an honest view of what the account looks like before we rebuild it.
We work with renovation businesses across the UK. Because this is digital marketing rather than on-site work, location is not a barrier. We tailor the targeting to the specific areas your business operates in.