What we do for solar installers
We run the full digital marketing operation so you can focus on installations, not inbound marketing.
Google Ads management
Paid search campaigns targeting homeowners actively looking for solar installation quotes in your area. We focus spend on buyer-intent searches, cut terms that attract tyre-kickers, and manage negative keywords tightly so your budget goes on people likely to become paying customers.
Local SEO
Ranking in Google Maps and the organic results for solar searches in your service area builds enquiries that do not cost per click. We carry out keyword research specific to your location, build and optimise service pages, and produce content that earns and holds rankings over time.
Google Business Profile optimisation
When a homeowner searches for a solar installer near them, your GBP listing is often what they see first. We fully optimise yours, add service details, keep photos current, and manage Q&As so your profile does the work before they even reach your website.
Website design and conversion optimisation
A slow, vague website kills enquiries. We build clean, fast-loading sites on WordPress that answer the questions solar buyers actually have, handle mobile traffic properly, and make it easy for someone to request a survey or call.
Review generation
After every installation, a good review from a happy homeowner is one of your most powerful marketing assets. We put a system in place so reviews happen consistently, not just when customers happen to feel like it.
Reporting and tracking
You will know exactly which channel generated each enquiry. No traffic graphs and impressions reports dressed up as results. Just a clear view of what is working and what we are doing about what is not.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters more for solar installers right now
The solar market in the UK has grown significantly since the cost of energy made the payback period on a typical system much more convincing to ordinary homeowners. That growth has attracted serious competition. The national installation chains have aggressive marketing budgets. The lead generation aggregators are running their own Google Ads and selling the same homeowner's details to four or five installers at once. And homeowners, knowing this, are more sceptical than ever about filling in forms.
What that means for an independent MCS-registered installer is that you cannot rely on whoever happens to find you. You need to be visible, credible, and easy to contact at the exact moment a homeowner has decided they want to go ahead. That moment is almost always Google.
The research cycle for solar is longer than most trades. A homeowner might spend six to eight weeks reading about panel efficiency, checking payback calculations, and looking at battery storage before they ever fill in a contact form. The businesses that appear consistently throughout that research window, in Maps, in organic results, and in paid ads, are the ones who get the call when the homeowner is ready to book a survey.
Being late to that window is expensive. Every month you are not visible is a month of enquiries going to someone else, many of whom are not better than you. They just have better marketing.
Other Tradesmen We Do Marketing Services For
Take a look at our other locations and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
Google Ads can generate enquiries within the first week, sometimes the first few days, once a campaign is properly built and live. How quickly depends on your service area and budget, but paid search is the fastest route to new enquiries if the account is set up correctly.
When you buy leads from a comparison site, you are one of four or five installers quoting the same job. The homeowner has given their details to a platform, not chosen you. With Google Ads and local SEO, homeowners find your business directly and contact you, which means you are not competing on price from the first call.
Yes. We take over existing accounts regularly. We will audit what is there, tell you exactly what is working and what is wasting money, and either rebuild or restructure it. We do not start a new account just to charge a setup fee.
It varies by location and how competitive your area is. We will give you a realistic figure during your audit, based on actual search volumes and typical cost per click for solar installer searches in your area. We do not guess and we do not recommend a budget that is too low to generate results.
Yes. In lower-volume areas, the approach shifts more toward local SEO and Google Maps rather than heavy paid search spend. Lower competition often means easier rankings and lower ad costs when you do run ads. We will tell you honestly what the right mix looks like for your location.
No. We work with installers doing residential, commercial, and agricultural solar. The keyword targeting, landing pages, and content strategy differ across those audiences and we build campaigns accordingly.
Yes. Battery storage is a strong upsell and increasingly a primary enquiry driver in its own right as grid export rates shift. We can build out specific pages and ad groups targeting battery storage searches, either as a standalone service or attached to solar installation.
We can work with an existing website if it is broadly functional and converts visitors reasonably well. If it is slow, outdated, or not built to convert solar enquiries specifically, we will tell you that in the audit and give you options. A bad website makes everything else less effective.
We set up a simple, consistent process tied to job completion. After an installation, a follow-up is triggered that makes it easy for the customer to leave a Google review with minimal friction. We do not use anything that violates Google's review policies.
No. We do not use long-term contracts. You stay because the work is generating results, not because you signed something twelve months ago and are stuck.