What we do for surveying practices
Google Ads for surveyors
Most people instructing a surveyor need one within days or weeks, not months. They are at a specific point in a property transaction and they are searching with intent. We build Google Ads campaigns that put your practice in front of those searches in your coverage area, with budgets and bidding structured around the survey types you want to fill your calendar with. We include negative keyword filtering to stop spend going on irrelevant searches (valuations for mortgage purposes you do not carry out, for example, or geographic areas outside your operating patch).
Local SEO and Google Maps
Organic visibility in Google Search and the map pack is what fills your pipeline even when you are not running ads. We carry out keyword research focused on the survey terms people actually search for, build location-specific pages covering the towns and areas you work across, and earn you rankings that keep delivering month after month. When someone types "building survey [town]" six months from now, we want your practice at the top.
Individual survey type pages
A single homepage is not enough for a practice that offers multiple types of survey. We build and optimise dedicated pages for each service you offer, from Level 2 Homebuyer Reports to Level 3 Building Surveys to party wall awards. Each page is written to match the specific search terms and concerns of the person looking for that service, and structured to turn visits into enquiries.
Google Business Profile management
Your GBP is often the first thing a potential client sees. We fully optimise your listing, write accurate descriptions of your services and coverage area, keep it updated with posts and photos, and manage the Q and A section. A well-managed profile with consistent recent reviews is also a significant ranking factor in local search.
Review generation
Every survey you complete is a chance to add a review to your profile. Most practices leave this to chance. We put a system in place that prompts satisfied clients at the right moment and makes it simple for them to leave a Google review. For a profession where clients are trusting you with one of the largest financial decisions they will make, a strong review profile is one of the most powerful selling tools you have.
Website design and development
If your website is slow, hard to navigate on a phone, or does not clearly explain the difference between your survey types, you are losing enquiries before you get a chance to quote. We build fast, mobile-first websites that explain what you offer, who it is for, where you work, and what to do next.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why digital marketing matters more than most surveyors expect
Surveying practices have historically relied on a fairly predictable set of referral channels: solicitor recommendations, mortgage broker introductions, estate agent relationships, and the RICS directory. For a long time, that was enough.
The referral model has not collapsed, but the buyer behaviour around it has shifted substantially. Research carried out by Which? and YouGov consistently shows that UK homebuyers now use Google as the primary comparison tool when choosing professional services connected to a property transaction, even when they have already received a personal recommendation. Someone might be told by their solicitor that they should get a Level 3 Building Survey done. They will then search for local surveyors, look at who appears, read a handful of reviews, and decide which practice to approach.
If your practice does not appear in that search, you are not considered, regardless of the quality of your work or the strength of your professional relationships.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Yes, and this has become more pronounced in recent years. Solicitors and estate agents may mention that a survey is needed, but the majority of buyers now carry out their own search rather than defaulting to whoever they are recommended. Google searches for "surveyor near me", "Homebuyer Report [town]", and "RICS surveyor [area]" have all grown steadily. Your referral partners still matter, but the buyer's behaviour between receiving a recommendation and actually picking up the phone now involves Google.
That depends on your practice. We typically build content and campaigns around Level 2 Homebuyer Reports, Level 3 Building Surveys, RICS valuations, and party wall surveying as separate workstreams, because the search terms and buyer intentions are genuinely different. We will look at your current mix, your margins, and your capacity and target accordingly. If you want to grow a specific service type, we build toward that.
Surveying is not a saturated paid search market in most areas. It is nowhere near as competitive as conveyancing or financial services, for example. Costs per click are generally very manageable, and the search terms people use when they are ready to instruct are specific enough that with tight targeting and sensible budget management, the enquiry cost is well within the value of a survey instruction.
Google Ads can generate enquiries from the first week. SEO takes longer, typically three to six months before rankings are meaningful, but the results are more durable and do not stop when the budget does. Most practices run both initially and reduce the ad spend as organic rankings strengthen.
Yes. This is one of the more important things we do for surveying practices. We build individual location pages for each town or area you cover, each written with specific local reference and optimised for the searches coming from that location. A practice covering fifteen towns needs fifteen well-built pages, not a single page with a list of areas mentioned in passing.
Yes. We do not take on two clients in the same location competing for the same instructions. When we work with your practice, we are working exclusively for you in your area.
Party wall is an underserved search area in most parts of the UK. People planning extensions and loft conversions are searching for party wall surveyors and finding a mix of solicitor firms, generic directories, and a handful of surveyors who have made any real effort online. If you carry out party wall work, building visible, specific content around it is often one of the fastest wins available.
RICS Find a Surveyor and platforms like Checkatrade put you in a list alongside every other practice in your area. You are one of several options with broadly similar listings. What we do builds your own independent visibility so that when someone searches for a surveyor in your area, they find your website directly, read your content, and contact you without visiting a comparison platform. You own the relationship from the start.
That depends on your capacity and your area, but for most local practices we are aiming for a meaningful increase in direct enquiries from search, a measurable improvement in Google Maps visibility, and a growing review count. We report on all of this monthly, and the report is focused on what actually came in, not on traffic or impressions figures.
Not necessarily. If your existing site is technically sound, fast on mobile, and reasonably well structured, we can work with it and add the content it needs. If it is slow, difficult to update, or visually dated in a way that undermines the credibility of your practice, we will be honest about that and discuss what a new build would involve.
No. We work on a rolling monthly basis. You stay because the work is producing enquiries, not because a contract requires it.
That varies by service and the scope of what you need. After a free audit of your current online presence, we will give you a clear proposal with fixed monthly pricing and no hidden fees. You will know exactly what you are paying and what we are doing.