What we actually do
Google Business Profile and local search
Whether you work from a shopfront, a home office, or as a homeworker under a host agency, most new enquiries start with a search near your area or your specialism. We build and manage a Google Business Profile that shows up properly, with accurate opening hours, service areas, and the right categories, so you're not invisible next to agents with a physical shop.
Specialism landing pages
"Cheap holidays to Spain" is a fight you can't win against TUI's ad budget. "Honeymoon planner Maldives", "escorted tour Vietnam", "wedding abroad Santorini", and "river cruise specialist" are searches with far less competition and far more intent behind them. We build the pages that capture the trips you actually want to sell.
Google Ads for the enquiries worth having
We run paid search around the bookings that matter to your margin, not around generic package deals you're competing against national brands for. Campaigns are built to match your booking calendar, your specialisms, and the moments people are actually ready to enquire, and we report on quote requests, not clicks.
Review generation
Your best clients finish a trip full of gratitude and never get asked to say so anywhere public. We build a simple process that asks at the right moment, so the trust you've earned over years actually shows up where new clients can see it.
Website and SEO
A website that reads like a brochure rack isn't enough anymore. We build sites structured around how people actually search for their next holiday, with the technical groundwork, destination and specialism content, and calls to action that turn a visit into an enquiry.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why this matters more than ever for travel agents
The travel industry has been through a genuine structural shift, and it's one that's easy to feel but hard to put a finger on. The collapse of Thomas Cook, the closure of hundreds of high street branches across every major chain, and the shift of thousands of agents into homeworking roles under host agencies has removed the thing that used to do half your marketing for you: a shop window on a high street that people walked past every day.
That visibility hasn't come back. It's moved online, and it's been taken almost entirely by online travel agents, comparison sites, and the big package operators with marketing budgets that dwarf most independent agencies many times over. When someone searches "cheap holidays to Turkey", they are not going to find an independent agent on the first page. That fight isn't worth having.
The opportunity that has opened up instead is the one those big platforms are worst at serving: the traveller who wants something more considered than a package deal. Someone planning a honeymoon wants a person who has actually sold honeymoons and knows which resorts are genuinely couples-only and which just say they are. Someone booking a first cruise wants an agent who can explain cabin categories without the jargon. Someone organising a three-generation family trip with different budgets, mobility needs, and destinations in mind wants a human, not a filter on a booking site.
Other Niches That We Do Marketing For
Take a look at our other Niches and other Industries we provide Professional Digital Marketing services for here
Frequently asked questions
Not if it's set up properly. A well-managed Google Business Profile and a service-area-based website structure work just as well for homeworking agents as they do for a high street branch, and in some ways better, since you're not tied to footfall past one location.
Referrals are excellent whilst they last, but they rely on your existing client base staying the same size and staying happy to keep recommending you. They rarely bring in new demographics or higher-value trip types on their own, and if a couple of your biggest referrers stop travelling, that pipeline shrinks fast with nothing behind it.
You don't compete on the same terms, and you shouldn't try to. We avoid generic package searches entirely and focus on the specialist, considered, high-intent searches those brands are structurally bad at serving, like tailor-made honeymoons, escorted tours, and multi-generation family trips.
Yes, and this is most of the value. Someone searching for a river cruise, a wedding abroad, or a solo travel specialist has already told you what they want. We build pages and campaigns around those specific intents rather than one generic offering.
Yes, and we'd encourage it. Clear, accurate reference to your bonding and protection is one of the most reassuring things you can show a client who's about to hand over a deposit, particularly for anyone who remembers Thomas Cook.
The booking surge in January rewards whoever is already visible when it hits, not whoever starts advertising on the day. The groundwork, Google Business Profile, reviews, content, and search visibility, needs to be in place before that window opens, so you're ready to capture it rather than scrambling once it's already underway.
That's one of the most expensive, competitive searches in the industry, dominated by operators with budgets you can't realistically match, and it brings in exactly the price-shopping enquiries that erode your margin. We build around the searches you can actually win and that bring in the trip types worth having.
It doesn't need to, but it does mean your website and reviews have to do the reassurance work a shop front used to do automatically. That's exactly what we build.
We build a simple process timed to when a client is naturally at their most positive, usually shortly after they're back and still glowing about the trip, so it reads as a genuine, welcome ask rather than a sales tactic.
Yes, that's usually the whole point. We'd rather bring you fewer, better-matched enquiries for the trip types you actually want to sell than a high volume of low-value package requests.
Google Business Profile and review improvements can show movement within weeks. Organic search visibility for specialist landing pages typically takes a few months to build properly. Paid search can generate enquiries from day one, though we'd expect the quality and cost per enquiry to improve as campaigns settle in.
No. We work on rolling terms because we'd rather earn the work each month than lock you into a contract that gives us no reason to perform.