What we do for aesthetic clinics
Local search and Google Maps
Most new client registrations begin with a "vet near me" search on a phone. We make sure your practice appears prominently in those results, that your Google Business Profile is accurate, complete, and actively managed, and that your Maps listing gives pet owners the information they need to choose you over the practice three doors down.
Service-specific content pages
There is a separate market of pet owners searching specifically for dental care, orthopaedic consultations, rabbit and exotic animal vets, cat-only clinics, and out-of-hours emergency services. These are high-intent searches with no generic answer. We build the pages that capture them.
Google Ads
For practices wanting to grow faster or targeting a specific service, paid search puts you in front of pet owners actively looking, in your area, on the day they are searching. We manage campaigns around new registration periods, seasonal demand, and specific service lines, and we report on enquiries, not clicks.
Review generation
Your clients love you. Most of them have never been asked to say so in a place where it counts. We build a structured process to generate reviews consistently from clients who are already happy, in a way that fits naturally into the relationship, without feeling like a sales push.
Website SEO
Technical health, location targeting, service pages, and the kind of content that helps you rank for what pet owners actually search, not just the keywords a generic tool suggests. We work with your existing site or help you build one worth finding.
How A Tree Surgeon Got 100+ Enquiries A Month
Take a look at a tree surgeon here who managed to get 100 enquiries last month with our ads and seo work which you can see below
Why independent vet practices need to take this seriously now
Corporate consolidation in veterinary medicine has accelerated significantly over the past decade. CVS Group, IVC Evidensia, and VetPartners between them now own a substantial portion of UK practices. When a corporate group acquires a practice in your town, one of the first things that changes is its online presence: new branding, a national marketing resource, a properly managed Google Business Profile, and a review generation system pulling in ratings across every location in their portfolio.
Independent practices have competed on clinical quality and personal relationships for years, and those things are still decisive for the clients who know them. The problem is that the clients who do not know them yet, the new registrations, the recent movers, the first-time pet owners, are making their first decision entirely online.
A pet owner who moves into your postcode does not search for you by name. They search for a vet near them, look at the results, check the reviews, scan the Google listing, and make a decision in under a minute. If a corporate-owned practice has four hundred reviews and yours has twelve, and both appear in the same search result, that is the competition you are up against before a single phone call has been made.
Other Service Companies We Do Marketing For
Take a look at our other service companies and other Industries we provide Professional Digital Marketing service here
Frequently asked questions
Appearing when someone searches for your name is not new client acquisition. It means existing clients or referred clients can find you. New pet owners searching for a vet in your area typically type "vet near me" or "vets in [town]", not your practice name. Those are the searches where you need to appear to grow.
Your reputation speaks to people who already know you. It is silent to the family who has just moved into your catchment area and opened Google. The clients who find you through search are the ones who have no prior relationship with your practice and need a reason to choose you over whoever appears alongside you.
We build a process around your existing client touchpoints, typically post-appointment follow-up at a moment when the client has just had a positive experience. It does not feel like a sales request because it is not framed like one. It is a prompt at the right moment that most clients are genuinely happy to respond to. The practices that do this consistently end up with hundreds of reviews that reflect years of goodwill.
Start immediately with your Google Business Profile and review generation. The corporate chain will invest in their online presence and the sooner you build yours, the less ground you give away. A well-reviewed, actively managed independent practice listing consistently outperforms a new corporate listing in local Maps results, because review volume and recency are meaningful factors in how Google ranks results locally.
Yes. Cat owners search differently from dog owners. Rabbit and exotic owners often have very specific needs and very few local options. If your practice sees rabbits, small mammals, reptiles, or birds, there are pet owners in your area searching for exactly that and not finding a clear answer. We build content and visibility around the species you actually treat.
No. Emergency care is one search category but it is not the only one. Routine registrations, preventive care, dentistry, vaccinations, soft tissue surgery, orthopaedics, behaviour referrals, and dozens of other service areas have their own search demand. We focus on the services you offer and the clients you want to attract.
Google Ads puts you in front of people who are searching right now, which is valuable. But the moment you stop paying, you stop appearing. Organic search and Google Maps visibility are assets that build over time and continue working without ongoing ad spend. We typically recommend a combination for practices wanting faster results alongside a long-term foundation, but organic is where the compounding value sits.
Yes. RCVS registration is a professional credential that many pet owners look for and that adds credibility. We reference it appropriately across your website and Google listing. If your practice holds RCVS Practice Standards Scheme accreditation, that is worth leading with, because it is one of the more distinctive trust signals in the sector.
We write to describe what you offer and what a client can expect, not to make clinical efficacy claims. All content is reviewed and signed off by you before anything is published. We are familiar with the ASA guidelines around healthcare advertising and we do not produce copy that would create compliance risk.
Yes, though the approach is different. Referral practices need to be visible to both pet owners (who may request a referral to a named specialist) and referring vets (who are looking for a trustworthy specialist partner). We adapt the strategy accordingly, including any professional directory presence and the content that supports specialist search visibility.
Google Ads can generate enquiries within the first two to three weeks if that is part of the plan. Organic search and Maps visibility typically takes two to four months to show meaningful movement, sometimes longer in competitive areas. We are honest about this from the start and we track early indicators so you know progress is happening even when ranking changes are not yet dramatic.
No. We work month to month with a standard month's notice to stop. There is a minimum monthly fee for retained work which we agree upfront based on what the scope requires. We will not pitch a retainer larger than what makes sense for the size of your practice and your local market.