You need a website but, how do you choose the right local web design agency for your business? Investing in a new website or redesign is a pretty big decision, but it could end up being one of the most powerful things you could do for your business. Don’t be scared though. A website can do so much more than just serve as a place to house your business information. It’s so much more than Yellow Pages ever was. A website has no value if you just want to tick the ‘we’ve got a website box’. A website is meant to help you present your company or business in a way that allows your customers to get an idea of what you do, who you are and how you can help them with their needs.
Powerful web design has the ability to decide whether a business wins or loses out on sales. Choosing a web design agency you can trust is essential. There are more web design agencies on the market than you can shake a stick at, so picking then right one to meet your needs can be difficult. So here’s a short list of the 5 must ask questions when choosing a local web design agency when you need a website, before you chose the local website design agency that is best fit for you.
Question 1: What is your approach to web design?
When it comes to web design, many designers take a “one size fits all” approach. They choose a template, customise the colours and text, and call it a day. The problem with this approach is that it often results in bland, cookie-cutter designs that lack personality. To make your website stand out from the crowd, a bespoke website design unique to you would be an essential. An agency that understands design and can demonstrate an understanding of your business and industry sector is important. This ensures they can design a site with the right visual elements to make you a leader and serious competitor in your industry. From optimising images and tagging your headlines (H1 > H6) through to effective site structure and local hosting. Your design agency, should want to prove we’re willing to ‘do what it takes’ for you. What is their process to design successful websites?
Question 2: Will I be locked into a monthly contract?
It is very common for agencies, having designed and built your website, to want to tie you into long term contracts. Maintaining and optimise your website. Sometimes local web design agencies will back load the pricing. Offering a low upfront cost to design and build knowing they will make their money on the monthly hosting and ongoing maintenance and optimisation fees.
We don’t support this type of model. We recommend finding a web design agency that will give you complete access to your website, and allow you to actually own the digital assets you have paid for.
In order to unleash the full potential of your website, we recommend you have full admin access. You get all of the features and custom tools, to maintain and scale your website as your business grows. Of course you’ll want to ensure the web design agency can be called upon to help with your website when needed. SEO, site updates as an example. A website is your business’s main online asset and you may be taken advantage of by others if you are not careful. Protect your business with all the necessary information upfront, including lock-in/maintenance contracts. We don’t have locked in contracts we like to operate on a ‘pay as you go’ system so our clients only get billed for work we do, when they actually need it.
Question 3: Do you provide hosting?
A website without hosting just does not exist. It is that important!
Website hosting is becoming more important and has a significant effect on the user experience and site speed, so it’s worth taking your time to compare the options. Your web agency should be able to provide you with a hosting service that’s close, fast and secure so don’t hesitate to ask them about their “hosting options” as well. We offer free hosting for the first year after we have built your website so you don’t have to worry.
Question 4: Can I see examples of your recent work?
You’ll want to go see for yourself what the local web design agency can do. Web design can be quite subjective, which is why it’s important to create something that suits your needs. What works for one business might not suit another. A local web design company’s portfolio will provide an overview of their abilities and should be seen as a good indication of the type of site they can deliver for you.
Question 5: What is the size of your local web design agency?
The most common question asked is usually about team size. No matter how big or small your team is, the most important thing is how good are they. It’s important that your web agency has the skill set to deliver the right website for you. Depending on your thoughts on in house design team vs outsourced design, it may also be worthwhile asking if the team are based locally or overseas. We are based in Farnborough, Hampshire. We really are a local web design agency and build all our websites in-house.
Having a conversation with agencies will allow you to find out more about their creative talent, experience and values. This should help you make an informed decision as to whether or not they would be a good fit for your business. Check for hidden fees and long term contracts. Review their work and make sure they understand you.
If you are thinking about a creating a new e-commerce website then you might want to read our article 8 Steps to Create a Successful e-Commerce Website. It contains great information detailing our process we use with our clients when they ask what do you need to design a website. We also have made our website WCAG2.1 compliant. We can help you with that as well.
If you are looking for a local web design company in the Hampshire, Surrey, and Berkshire area, book a free consultation with one of our team and let’s see how we can work together to get you visible online, call us 01252 751646 for a free consultation today or check out our services here.
If you have used any of our services we would be really grateful if you would leave us a review, a good one of course.
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Other article you might like to read:
Need a website? 5 Must ask questions when choosing a local web design agency.