Marketing Strategies For Small Businesses: Guide To Start Marketing For Micro-business On A Budget

How to Choose the Best Marketing Campaigns for Your Small Business

Marketing is the key to success for any business, no matter how big or small.

The following are some marketing strategies that can be used by a small business.

1. Blogging/Writing – use your expertise as a means of marketing

Blogging is a great way to market your expertise. It provides you with a platform to share your thoughts and ideas with the world. It can be done for personal or professional reasons, but the end goal is always to get people interested in what you have to say.

Blogging is also a great way to establish yourself as an expert in your field. It helps people to see what you know, how you think, and what kinds of problems you are able to solve. This gives them confidence in hiring or buying from you because they know that you know what you are doing and that they will get a good result from working with or purchasing from you.

2. Social Media – utilise social media platforms to enhance awareness of your brand

Social media is an important channel for brands to build awareness and connect with their customers. It can also be used as a tool for customer service, marketing and advertising.

Despite some well documented concerns on the use of the data it collects Facebook is still the most used social media platform for marketing followed by Instagram.  LinkedIn and Twitter are great platforms to use and don’t forget Pinterest.  What might surprise you is the rise of TikTok, leading the way with short form video content and a great place to grow a Gen Z following.

3. Email Marketing – the key to sales success?

Email marketing is one of the most powerful tools for any business. It can be used to promote products and services, make announcements, and send newsletters. Build relationships and provide great advice and tips not always about your business.  Let people see the real you, remember the old adage, people buy people.  It is still true and email is a great way to keep people engaged and aware of you.

4. PPC Advertising – maximise ROI with paid ads on Google, Facebook, YouTube, and More!

PPC advertising is a form of online marketing where businesses pay to display ads in response to specific searches. PPC advertising can be done on Google, Facebook, Bing, YouTube, and other search engines.

There are many benefits of using PPC advertising. One such benefit is that it can help you generate leads and sales quickly. Another benefit is that it can help you find your target audience easily.  Getting stared with an ad campaign doesn’t need to cost a fortune either.

Create the best marketing plan for your small business with these 4 strategies!


If you need help or want to find out more about how having a great brand can work for your business call us for a free consultation today or check out our services here.

Share your love