Today is the 1st of April, which as we all know in the UK is April Fool’s Day! A little like marmite, you either love it or hate it but, it’s always a good opportunity to raise awareness of your company or products.
There have been some notable April Fool’s Day jokes from big brands in the past, that created increased awareness and had us laughing.
- Coca Cola announced in 2018, that 3 new flavours had been added to their Coke Zero range. Targeting the lucky Instagram generation with the delightful prospect of Avocado, Sourdough and Charcoal flavours. See the original post on twitter
- In 2019, Tinder introduced us to ‘The thing you never asked for, but definitely always wanted – Tinder Height Verification’. It worked a treat, to date it has over 3.6 million views on Twitter! See the original post on Twitter
- And if we go way back in time to the pre social media days of 1989, the master of self-publicity Sir Richard Branson and his Virgin team, flew a UFO over London! As he wrote in his blog last year ‘What we didn’t know was three police forces had been mobilised, the army had been alerted and radio and TV stations had all gone on the air about a UFO flying low over London!’ What stood out for me in the story was that they had written the words ‘Virgin Galactic Airways’ across the UFO, 15 years later he founded that company. You can read his blog here
If you’ve been inspired to join in the fun, here are some tips to keep in mind as you plan your micro-business marketing ideas.
- It’s important to consider the interests and mentality of your audience. What you think to be funny, might not be the same for others.
- A good way to keep your content safe and friendly, is to avoid making jokes about politically, racially, or socially sensitive topics. Avoid gender stereotypes and don’t include violence in your content, which are all things that will damage the reputation of your business.
- Pay attention to the specifics of your company or products. If you joke has nothing to do with your business then there really is little point.
- Be the butt of your own jokes, even the most innocent joke on a client could upset them and others.
- Be quick to apologise if anyone found your joke unpleasant or took any unintended offence.
April Fool’s jokes can be a really creative way to market your micro-business brand and create content that might go viral. Be mindful of the risk of it though and be careful not to put people off with your jokes. The success of the campaign depends on how funny you can be, as well as on how convincing the joke is.