Having a website for small businesses is vital because small businesses face unique challenges when it comes to marketing. They don’t have the manpower to compete with big corporations, and they often have to sacrifice quality to save money. But with a website, small businesses can reach new customers and increase sales. Build a website today and start generating income immediately!
The importance of a website for small businesses
One of the most important investments a small business can make is in their website. Even a basic website is an opportunity to build a presence online and attract new customers. Over the course of a single day, a small business website is likely to have more interaction with potential and existing customers than any other form of marketing.
4 benefits of having a website for small businesses
The benefits of having a Website for small businesses are: increased sales, increased customer loyalty, improved customer service, and increased brand awareness.
By having a website, you can reach a larger audience and increase sales. A website can also act as a 24/7 salesman by providing potential customers with information about your product.
Increased customer loyalty
By interacting with your customers on your website, you are able to build a stronger relationship with them, leading to increased customer loyalty.
Improved customer services
Your website allows you to communicate with customers in a more personal way. This allows you to address any concerns, or answer any questions that your customers might have either pre or post sales. Communicating this way, allows you to get to know your customers better and give better customer services.
Increased brand awareness
Having a website allows you to increase your audience reach and increase your brand awareness. This is a great way to market your products and services to a larger audience. A bigger market will lead to more sales and business growth.
SEO tips for a website for small businesses
Running a website for your small business is one of the best ways to attract new customers and build a strong online presence. But it isn’t enough to simply have a website. You also have to make sure that you can attract visitors to it, which isn’t always easy. These SEO tips for small businesses can help.
In order to have a successful SEO strategy, it is important to bear in mind that you must be optimising your site with the right keywords for your industry and also ensure that you are achieving them with the right combination of key words. SEO is split into 3 categories. On-page SEO, Off-page SEO and Link Building and technical SEO.
On page SEO
Make sure your website is optimised with the correct structure. Use the H1 – H6 headings correctly so that search engines know what your website is all about. Make your website pages keyword rich and use the right keywords that your potential customers are looking for.
Off page SEO
Make sure that you get backlinks to your website. Make sure that your website is optimised with the right link profile. Backlinks are very important for SEO, but you need to get links from relevant other websites. Make sure your website is listed in online directories and local publications
This is where you make sure that your website is optimised so that it loads quickly and is easy to navigate. Make sure that the website is mobile friendly and compatible and looks good on all devices.
3 types of website for small businesses
There are 3 types of website for small businesses to choose from. Large corporate websites can look overwhelming because of all the information, products and services they are trying to convey. For small businesses you need one of 3 basic types.
The one page brochure style website
The one page brochure style website is for small businesses who have a small amount of products. This type of website is a quick and easy way to start selling online. The one page website is a great way to market your business to potential customers when you are just starting out.
The booking website
The next level website is the booking website ideal for hotels and restaurants and for small businesses that needs to schedule appointments and manage clients accessing the physical premises. This website can have multiple pages and starts to have some great functionality built in. Appointment booking and scheduling, diary management and invoicing.
The e-commerce website
Finally there is the e-commerce website. This website is ideal for small businesses that sell physical products like books, clothes, electronics and furniture. The e-commerce website is the most complex of the 3 types. It will have multiple product pages and a shopping cart. Customers will be able to make online purchases and pay online. The ability to select from a range of product sizes and colours will make the shopping experience for the customer much more enjoyable. You will be able to track inventory change pricing and stock availability.
A website for small businesses key takeaways
In this article we have covered the 3 types of website that would be ideal fro a small business. We shared some tips about being found in searches (SEO) and shared the 5 benefits of having a website for small businesses.
Now you know the importance of having a website for small businesses in 2022, don’t delay in getting your website up and running. If you have any questions about the website that might be best for your small business, we are happy to help. Or, if your website is already up and running, but might be in need of a freshen up, then we can help with that too.
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Are you ready to find out how you can get a website for your business up and running at a great price? Book a free consultation with one of our team and let’s see how we can work together to get you the results you’re after. Call us 01252 751646 for a free consultation today or check out our marketing services here.
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Why having a website for small businesses is vital in 2022